Free SEO Audit for “London Dentist”

Here’s the thing:

Most websites are broken.

Not “completely unusable” broken. But SEO broken.

They have technical issues that are quietly killing their search rankings. Meta tags that make Google scratch its head. Site speed that would make a turtle proud.

And here’s the kicker: the site owners have no idea.

That’s exactly why I’m launching this new series.

Every week, I’ll pick a random website and give it a full SEO audit. No sugarcoating. I won’t hold back.

I’ll dig deep into:

• Technical SEO nightmares that are tanking their rankings
• On-page optimization mistakes that are costing them traffic
• Site structure issues that confuse both users and search engines
• Performance problems that make visitors hit the back button

Think of it as SEO detective work.

Each audit will be a real-world case study that shows you exactly what NOT to do with your website.

Plus, you’ll see the step-by-step process I use to identify and fix these issues.

Bottom line? By the end of each audit, you’ll have a clear blueprint for avoiding the same mistakes on your own site.

Ready to see what’s lurking under the hood of the web’s most problematic websites?

Let’s dive in.

Today, 09/07/2025, I just asked Google a query like “dental clinic london”

Then I found the website https://thelondondentalcentre.co.uk/, and I will start my audit for this website. So, this domain was first seen on July 2nd, 2012. Domain has GBP, with 4.8 rating stars and 248 reviews. So it looks quite good.

Current SEO performance

The London Dental Centre website achieves effective SEO outcomes, drawing traffic from users searching for both the practice’s name and general dental services.

Estimated Monthly Traffic: 2.6k of visits

Estimated Traffic Value: $2.9k

Brand vs. Non-Brand Traffic:

Major SEO Optimization Issues

1. Technical SEO Problems

• Poor Site Structure: The website appears to lack proper navigation hierarchy and internal linking structure
• Missing Technical Elements: No clear evidence of optimized meta descriptions, title tags, or structured data markup. Bad structure of heading H1-H5.
• Page Speed Issues: Based on industry analysis, dental websites commonly suffer from slow loading times, which negatively impacts SEO rankings

2. Content and On-Page SEO Deficiencies

• Keyword Stuffing: The content heavily repeats location-based keywords like “London dentist,” “Islington dentist,” “Old Street dentist,” and “Shoreditch dentist” in an unnatural way that appears spammy London Dental Centre | Private Dentist London | Islington
• Poor Content Quality: The FAQ-style content lacks depth and educational value that would establish authority
• Missing Blog/Educational Content: No evidence of regular blog posts or educational articles that could target long-tail keywords
• Weak Internal Linking: Limited cross-linking between services and pages

3. Local SEO Weaknesses

• Inconsistent NAP Data: Potential inconsistencies in Name, Address, and Phone number across different platforms
• Limited Google My Business Optimization: Likely missing optimized Google Business Profile with complete information, photos, and regular updates
• Poor Local Citations: Insufficient presence in local business directories and dental-specific directories

Read my guide how to optimize your GPB for Google Maps.

4. Authority and Trust Issues

Based on industry analysis, the website likely suffers from:

• Low Domain Authority: Similar dental practices show “Authority Score: 12 – This is relatively low, suggesting limited influence and trust from backlinks”

• Weak Backlink Profile: Insufficient high-quality backlinks from reputable dental and health websites. There are a significant number of backlinks originating from spammy websites.
• Missing Patient Reviews Integration: No visible integration of patient testimonials or review platforms

5. Mobile and User Experience Problems

• Mobile Optimization Issues: Likely poor mobile responsiveness and navigation
• Poor User Experience: The FAQ format suggests a lack of intuitive site navigation and user journey optimization

6. Missing Advanced SEO Elements

• No Schema Markup: Missing structured data for dental services, reviews, and business information
• Lack of Video Content: No video testimonials or educational content that could improve engagement
• Missing Social Media Integration: No clear social media presence or integration

Recommended Solutions

1. Implement proper technical SEO audit and fix page speed, mobile responsiveness, and crawlability issues
2. Restructure content to provide valuable, educational information rather than keyword-stuffed FAQs
3. Develop a content strategy with regular blog posts targeting dental health topics
4. Build quality backlinks from reputable dental associations and health websites
5. Optimize Google My Business profile with complete information, photos, and regular updates
6. Implement schema markup for dental services and local business information
7. Create location-specific landing pages for different areas served without keyword stuffing

The website needs a comprehensive SEO overhaul focusing on quality content creation, technical optimization, and building authority through legitimate SEO practices rather than relying on keyword repetition.

If you own https://thelondondentalcentre.co.uk/, you can contact me for a detailed analysis of your website.