About my Marketing path

I’m Alex Bazooka, an SEO/SEM expert with over a decade of hands-on experience in the fast-paced world of digital marketing.

I studied at Kyiv National Economic University from 2005 to 2010. I graduated with a master’s degree in marketing.

My career in marketing started in 2010, and in 2011 I launched my first web agency, where I successfully guided numerous companies in building a strong and long-lasting online presence.

Starting in 2013, I started focusing on the UK and US markets.

In 2016, I moved to work for a prestigious jewelry store based in the US, where I specialized in optimizing digital strategies for the premium jewelry and diamond segment. This experience sharpened my ability to target high-value markets and drive significant revenue growth through advanced SEO techniques. From 2019 to 2022, business revenue grew by 2 times despite the pandemic.

In 2019, I joined a well-known travel startup as an SEO specialist, quickly advancing to the role of senior SEO specialist. In this position, I played a key role in scaling the company’s online visibility. My work included leading large-scale link-building initiatives with budgets in excess of $20k per month, managing large Google Ads campaigns with budgets in excess of $300k per month, and running effective PR campaigns that helped to increase brand awareness.

With a successful track record in a variety of industries, including luxury jewelry and travel, I take a strategic, data-driven approach to SEO and SEM. My passion is to use this experience to help others navigate the competitive digital landscape and achieve measurable success.

Traffic from Google Organic Search in 2025


With a successful track record in a variety of industries, including luxury goods and travel, I take a strategic, data-driven approach to SEO and SEM. I am committed to using this experience to help others navigate the competitive digital environment and achieve measurable success.

I’ve been a pretty private person in the SEO community for the past few years, but now I feel the need to start sharing my experiences. Many of the projects were under strict NDAs, so I can’t share much of the information. But I can tell you a lot about the methods and approaches I’ve been using all these years.

That’s why I started this blog. I hope you enjoy your time here

Alex. B