Category: SEO Blog

Executive Summary This research synthesizes findings from five major studies conducted by SparkToro, Datos, Bain & Company, and industry experts to provide a comprehensive analysis of the zero-click search phenomenon in 2025. Our research shows that zero-click searches have hit a critical point: 60% of all Google searches in the US end without clicking on…

Here’s the thing about zero-click searches: They’re not just a trend anymore. They’re the new reality of search. In fact, projections show zero-click searches could surpass 70% by 2025. That’s right – 7 out of 10 searches might end without anyone clicking on your website. But here’s what most SEOs get wrong about zero-click searches……

A few months ago, I noticed something strange happening in Google’s search results. Instead of the usual 10 blue links, I started seeing AI-generated answers at the top of search results. At first, I thought it was just another Google experiment that would fade away. Boy, was I wrong. What I was seeing was Search…

Here’s the deal: Google just dropped some MASSIVE algorithm updates in 2025. And if you’re still doing SEO like it’s 2023, you’re toast. The good news? Most of your competitors are clueless about these changes. Which means if you follow this roadmap, you’ll leave them in the dust. I’ve analyzed the March 2025 core update,…

Benefits of Local SEO in 2025 If you want your local business to thrive online, there’s no better starting point than your Google Business Profile. This powerful free tool puts your company in front of customers searching on Google Search and Maps. Whether you run a cozy café, a plumbing service, or a law firm,…

Google Launches June 2025 Core Update: What You Need to Know Google has officially rolled out its second core update of 2025, which is expected to take around three weeks to complete. According to Google’s announcement, the rollout began today, and the company will update its ranking release history once the process wraps up. Why…

Hello! Let’s talk about the latest Google core update, the March 2025 update, which Google launched on March 13, 2025. If you have a website, it’s very important to understand what this update is about and how it can affect how your site appears in Google search results. In this article, I’m going to talk…

Google has just launched its latest core algorithm update, and it’s crucial for website owners to understand the key implications. Here’s what matters most: The Essential Facts Why This Update Matters Google’s statement reveals their key priority: “showing more content that people find genuinely useful and less content that feels like it was made just…

All of you which had a chance to work with local seo know well how to important to have fine optimize Google Busines Profile. Part of this is fine amount of reviews. But you alwasy must remember a line here. In the UK, suspicion of review abuse can lead to a 30-day ban on writing…

Many people in the world know ChatGPT well. But there are few other al Want to supercharge your SEO workflow with Claude AI? You’re in the right place. In this guide, I’m going to share the exact Claude prompts that have helped me (and thousands of other SEO professionals) streamline our keyword research, content creation,…