Author: Alex Bazooka

The Bottom Line: Rank Math offers more features for free and provides better value for money, while Yoast SEO excels in user-friendliness and has a proven track record with over 13 million active installations. For most users, especially those starting out or managing multiple websites, Rank Math is the clear winner. Introduction: The SEO Plugin…

AI Search Optimization: Why You Need to Change Your Technical SEO Strategy The way people search has changed a lot. For decades, we have been striving to enhance traditional search engines such as Google, but the emergence of AI-powered search engines and LLM-driven platforms has fundamentally transformed the landscape. AI Search Tools in 2025 AI…

Bottom Line Up Front: Most websites get up to 95% of their traffic from branded searches, but this creates a misleading picture when measuring SEO success. The sweet spot? Focus 70-80% of your SEO efforts on non-branded keywords while protecting your branded territory. Here’s why this matters and what top SEO experts are saying about…

On July 10th, 2025, something big happened in the SEO world. Instagram officially opened the floodgates to search engines. For the first time in the platform’s history, public content from professional accounts can now appear directly in Google search results. And it’s already creating massive opportunities for brands that know how to capitalize on it.…

Comprehensive Comparison: Expired vs New Domains for PBNs Over the years, I have come across a variety of strategies that are meant to enhance search rankings, including PBNs (private blog networks), which have come to be regarded as somewhat controversial. For the purpose of this article, however, I want to reflect on my experiences and…

Executive Summary This research synthesizes findings from five major studies conducted by SparkToro, Datos, Bain & Company, and industry experts to provide a comprehensive analysis of the zero-click search phenomenon in 2025. Our research shows that zero-click searches have hit a critical point: 60% of all Google searches in the US end without clicking on…

Here’s the thing about zero-click searches: They’re not just a trend anymore. They’re the new reality of search. In fact, projections show zero-click searches could surpass 70% by 2025. That’s right – 7 out of 10 searches might end without anyone clicking on your website. But here’s what most SEOs get wrong about zero-click searches……

A few months ago, I noticed something strange happening in Google’s search results. Instead of the usual 10 blue links, I started seeing AI-generated answers at the top of search results. At first, I thought it was just another Google experiment that would fade away. Boy, was I wrong. What I was seeing was Search…

Here’s the deal: Google just dropped some MASSIVE algorithm updates in 2025. And if you’re still doing SEO like it’s 2023, you’re toast. The good news? Most of your competitors are clueless about these changes. Which means if you follow this roadmap, you’ll leave them in the dust. I’ve analyzed the March 2025 core update,…