Category: SEO Blog

Look, I’m going to cut through all the AI SEO bullsh*t and give you what actually moves the needle in 2025. The Reality Check: Google still owns 81.6% of search. They processed 5 trillion searches in 2024—up 21.6%. Meanwhile, all these “Google killer” AI chatbots? Together, they accounted for less than 9% of search traffic.…

Are you starting your SEO journey or looking to elevate your SEO skills? There are a lot of “experts” in the world of SEO who give you bad advice, use old tactics, and suggest theoretical approaches that don’t work in real life. The secret to SEO success is to learn from people who not only…

Link Building SEO still worth it? Stop asking the wrong question. Here’s what actually matters. Let me cut through the BS right away: There’s no magic number of backlinks that guarantees rankings. I’ve been in the SEO trenches for over a decade, and I’m tired of seeing people obsess over backlink counts like they’re collecting…

Proof #1—Sting-page proof I coined a nonsense word. In my case it was “Folubito Phionito”. I checked the query “Folubito Phionito” Google in SERP: Then I checked Bing with the same query: As you can see, any relevant result to “Folubito Phionito” I asked ChatGPT (free one and paid one version) to define my hidden…

Introduction AI-powered search engines like Claude, ChatGPT, Perplexity, and Google’s AI Overviews have changed the digital world in a big way. These systems are a big change from traditional keyword-based search to advanced AI architectures that can understand context, intent, and semantic meaning. As a senior SEO professional, it’s important to know how these systems…

The Bottom Line: Rank Math offers more features for free and provides better value for money, while Yoast SEO excels in user-friendliness and has a proven track record with over 13 million active installations. For most users, especially those starting out or managing multiple websites, Rank Math is the clear winner. Introduction: The SEO Plugin…

AI Search Optimization: Why You Need to Change Your Technical SEO Strategy The way people search has changed a lot. For decades, we have been striving to enhance traditional search engines such as Google, but the emergence of AI-powered search engines and LLM-driven platforms has fundamentally transformed the landscape. AI Search Tools in 2025 AI…

Bottom Line Up Front: Most websites get up to 95% of their traffic from branded searches, but this creates a misleading picture when measuring SEO success. The sweet spot? Focus 70-80% of your SEO efforts on non-branded keywords while protecting your branded territory. Here’s why this matters and what top SEO experts are saying about…

On July 10th, 2025, something big happened in the SEO world. Instagram officially opened the floodgates to search engines. For the first time in the platform’s history, public content from professional accounts can now appear directly in Google search results. And it’s already creating massive opportunities for brands that know how to capitalize on it.…

Comprehensive Comparison: Expired vs New Domains for PBNs Over the years, I have come across a variety of strategies that are meant to enhance search rankings, including PBNs (private blog networks), which have come to be regarded as somewhat controversial. For the purpose of this article, however, I want to reflect on my experiences and…