Introduction: Why Following SEO Experts Is Crucial for 2025
There are a lot of “experts” in the world of SEO who give you bad advice, use old tactics, and suggest theoretical approaches that don’t work in real life. The secret to SEO success is to learn from people who not only talk about strategies but also test them, measure the results, and share what they learn from real life.
Following the right experts can speed up your learning curve by a lot, whether you’re just starting out with SEO or you’re an experienced marketer looking to learn more. The difference between years of trouble with SEO and getting great results often comes down to learning from people who use both scientific experimentation and tried-and-true strategies.
I chose these 20 SEO experts (+ bonus) for this curated list. They have built their reputations on real results and data-driven experimentation, not on hype or theory. These professionals use the same method that made Brian Dean, Matt Diggity, and Nathan Gotch famous in the SEO community: they test everything, share their results openly, and give you step-by-step instructions that you can follow.
What makes these experts different:
- Proven track record of ranking websites and driving organic traffic
- Transparent methodology—they show you exactly how they achieve results
- Continuous testing—always experimenting with new strategies and sharing findings
- Educational focus—committed to teaching others through detailed content
- Real-world experience—not just theory, but practical implementation across diverse industries
Each expert on this list has a different way of looking at testing, analysis, and real-world implementation that can help you improve your SEO strategy from the ground up. You’ll find the skills you need to do well in today’s competitive search landscape, from mastering content marketing to mastering technical SEO, from optimizing for international markets to integrating cutting-edge AI.
My own Criteria for Selecting Top SEO Experts
Here’s my suggestion for a strong way to fairly judge SEO experts. I made this method because the SEO field really needs objective ways to judge expertise. Many “expert” lists use popularity contests or self-promotion instead of actual skills to decide who is an expert.
Core Evaluation Framework
My system gives the most weight (40%) to quantitative performance metrics because SEO is all about getting results in the end. This includes documented case studies with verifiable before/after data, original research contributions that have statistical significance, and real innovations like patents or proprietary tools. I need proof, not testimonials or claims.
Industry recognition accounts for 25% of my assessment, covering speaking engagements at major conferences, media citations, and genuine community leadership. However, I differentiate between earned authority and manufactured visibility—frequent quotes matter more than just having a large social media following.
Staying Current Matters
I give 20% of the evaluation to current relevance because SEO changes all the time. Experts need to show that they can adapt to the algorithm changes, E-E-A-T implementation strategies, and AI/SGE optimization methods that will be in place in 2025. If someone hasn’t changed with the industry, their past successes don’t mean much.
The remaining 15% examines knowledge depth and specialization, particularly technical expertise in areas like JavaScript SEO, Core Web Vitals, and server-side optimization. Unique niche knowledge or cross-industry application ability adds significant value.
1. Quantitative Performance Metrics (40% weight)
| A. Documented Results (15%) | B. Research Contributions (15%) | C. Tool/Patent Development (10%) |
| Verifiable case studies with before/after data | Number of peer-reviewed SEO experiments | Proprietary tools created and adoption rates |
| Client testimonials with measurable outcomes | Statistical significance of test results | Patents granted for SEO methods |
| Personal site/property rankings for competitive terms | Replication rate of their findings by others | Open-source contributions to SEO community |
| Traffic growth demonstrations with screenshots/tools | Citations in academic/industry publications | Technical innovations documented |
| Score = 10/10 | Score = 10/10 | Score = 10/10 |
2. Industry Recognition & Authority (25% weight)
| A. Speaking Engagements (10%) | B. Media Coverage & Citations (10%) | C. Community Leadership (5%) |
| Major conference keynotes (BrightonSEO, SMX, etc.) | Features in tier-1 publications (Search Engine Land, etc.) | Active mentoring/coaching programs |
| International speaking frequency | Quotes/citations by other experts | Community building (groups, forums) |
| Conference organizer roles | Podcast appearances as guest expert | Industry standard-setting involvement |
| Workshop/masterclass delivery | Industry award recognition | Ethical SEO advocacy |
| Score = 10/10 | Score = 10/10 | Score = 10/10 |
3. Current Relevance & Adaptation (20% weight)
| A. 2025 Algorithm Adaptation (10%) | B. Content Freshness (10%) |
| Response speed to major updates (March/June 2025) | Recent original research (last 12 months) |
| E-E-A-T implementation strategies | Current best practice updates |
| AI/SGE optimization approaches | New methodology development |
| Zero-click search adaptation | Industry trend prediction accuracy |
| Score = 10/10 | Score = 10/10 |
4. Knowledge Depth & Specialization (15% weight)
| A. Technical Expertise (8%) | B. Specialization Value (7%) |
| Server-side SEO knowledge | Unique niche expertise |
| JavaScript/crawling expertise | Cross-industry application |
| Schema/structured data mastery | International SEO knowledge |
| Core Web Vitals optimization | Vertical-specific insights |
| Score = 10/10 | Score = 10/10 |
Scoring Framework
Rating Scale: 1-10 for each criterion
- 9-10: Industry-defining, world-class expertise
- 7-8: Expert level with proven authority
- 5-6: Advanced practitioner with solid experience
- 3-4: Intermediate level with some contributions
- 1-2: Basic or limited expertise
Evidence Requirements
- Level 9-10: Multiple verifiable sources, industry recognition
- Level 7-8: Clear documentation, peer validation
- Level 5-6: Some evidence, community acknowledgment
- Level 3-4: Basic proof, limited scope
- Level 1-2: Minimal or anecdotal evidence
Comparison of TOP SEO Experts in 2025
| SEO Expert | Quantitative Performance | Recognition & Authority | Current Relevance | Knowledge Depth | Expert Final Score |
|---|---|---|---|---|---|
| Brian Dean | 5.4/10 | 9.15/10 | 4.5/10 | 6.96/10 | 6.4/10 |
| Kyle Roof | 9.85/10 | 8.45/10 | 8.5/10 | 9.43/10 | 9.0/10 |
| Matt Diggity | 8.7/10 | 9.5/10 | 8.5/10 | 8.27/10 | 8.6/10 |
| Nathan Gotch | 6.65/10 | 7.9/10 | 8.0/10 | 6.04/10 | 7.2/10 |
| James Dooley | 8.2/10 | 7.0/10 | 7.5/10 | 7.56/10 | 7.7/10 |
| Charles Floate | 6.8/10 | 6.6/10 | 7.0/10 | 7.13/10 | 6.8/10 |
| Neil Patel | 8.3/10 | 9.25/10 | 7.5/10 | 6.04/10 | 7.9/10 |
| Craig Campbell | 6.35/10 | 7.9/10 | 6.5/10 | 7.12/10 | 6.9/10 |
| Aleyda Solis | 8.0/10 | 9.85/10 | 8.0/10 | 8.92/10 | 8.4/10 |
| Lily Ray | 8.1/10 | 9.3/10 | 9.5/10 | 7.64/10 | 8.5/10 |
| Olivier Andrieu | 8.0/10 | 7.95/10 | 4.5/10 | 8.20/10 | 7.1/10 |
| Laura Venturini | 5.05/10 | 6.4/10 | 6.0/10 | 6.91/10 | 5.8/10 |
| Barry Schwartz | 7.25/10 | 9.5/10 | 9.5/10 | 7.56/10 | 8.1/10 |
| Philipp Klöckner | 7.25/10 | 7.9/10 | 7.0/10 | 7.12/10 | 7.3/10 |
| Diego Ivo | 6.35/10 | 6.65/10 | 6.5/10 | 6.04/10 | 6.4/10 |
| Julian Goldie | 6.65/10 | 6.55/10 | 8.5/10 | 7.05/10 | 7.0/10 |
| Romuald Fons | 7.25/10 | 6.9/10 | 7.5/10 | 7.12/10 | 7.2/10 |
| Amandine Bart | 6.35/10 | 6.65/10 | 7.0/10 | 7.05/10 | 6.6/10 |
| Fery Kaszoni | 6.35/10 | 5.85/10 | 7.5/10 | 6.9/10 | 6.4/10 |
| Mark Williams-Cook | 8.45/10 | 8.0/10 | 8.5/10 | 7.64/10 | 8.2/10 |
So, we finally receive an SEO Experts TOP by Final Score.
The Top 20 SEO Experts to Follow in 2025
So I just enriched my final score with new parameters like YouTube subs and Twitter/X subs. Then my TOP SEO Expert list looks more intriguing.
| Rank | Name | Country | Youtube subs | Twitter/X subs | Global Score |
|---|---|---|---|---|---|
| #1 | Kyle Roof | 🇺🇸 | 7K | 9.0/10 | |
| #2 | Matt Diggity | 🇺🇸 | 171K | 35K | 8.6/10 |
| #3 | Lily Ray | 🇺🇸 | 108.5K | 8.5/10 | |
| #4 | Aleyda Solis | 🇪🇸 | 719 | 169K | 8.4/10 |
| #5 | Mark Williams-Cook | 🇬🇧 | 8.2/10 | ||
| #6 | Barry Schwartz | 🇺🇸 | 223K | 241.1K | 8.1/10 |
| #7 | Neil Patel | 🇺🇸 | 1.45M | 473.9K | 7.9/10 |
| #8 | James Dooley | 🇬🇧 | 1.36M | 17K | 7.7/10 |
| #9 | Philipp Klöckner | 🇩🇪 | 32.7K | 7.3/10 | |
| #10 | Nathan Gotch | 🇺🇸 | 120K | 35K | 7.2/10 |
| #11 | Romuald Fons | 🇫🇷 | 1.53M | 34.4K | 7.2/10 |
| #12 | Olivier Andrieu | 🇫🇷 | 7.1/10 | ||
| #13 | Julian Goldie | 🇬🇧 | 254K | 553 | 7.0/10 |
| #14 | Craig Campbell | 🇬🇧 | 1.2M | 115.2K | 6.9/10 |
| #15 | Charles Floate | 🇬🇧 | 15.4K | 86K | 6.8/10 |
| #16 | Amandine Bart | 🇫🇷 | 3K | 6.6/10 | |
| #17 | Brian Dean | 🇺🇸 | 571K | 125.9K | 6.4/10 |
| #18 | Diego Ivo | 🇧🇷 | 6.4/10 | ||
| #19 | Fery Kaszoni | 🇭🇺 | 3.41K | 10K | 6.4/10 |
| #20 | Laura Venturini | 🇮🇹 | 5.8/10 |
Another interesting comparison—check SEO Experts Blogs
After reviewing each of the SEO experts, I finally received a ranking sorted by my quality score. So let’s see the performance of the SEO blogs of each of the experts at the top. The result was surprising for me. So I checked actual Ahrefs data for /DR/Traffic/Ref. Domains on 1/08/2025.
| Name | Blog URLs | DA | DR | Traffic Ahrefs | Ref. Domains |
|---|---|---|---|---|---|
| Kyle Roof | https://pageoptimizer.pro | 32 | 67 | 5K | 1.2K |
| Matt Diggity | https://diggitymarketing.com | 48 | 77 | 30.3K | 3.8K |
| Lily Ray | https://lilyray.nyc | 34 | 57 | 431 | 581 |
| Aleyda Solis | https://aleydasolis.com | 48 | 75 | 3.6K | 2.7K |
| Mark Williams-Cook | https://withcandour.co.uk | 37 | 61 | 292 | 710 |
| Barry Schwartz | – | – | – | – | – |
| Neil Patel | https://neilpatel.com | 90 | 91 | 1M | 90.1K |
| James Dooley | https://jamesdooley.com | 33 | 50 | 4.2K | 367 |
| Philipp Klöckner | https://pip.net | 29 | 26 | 506 | 181 |
| Nathan Gotch | https://gotchseo.com | 44 | 73 | 26.1K | 3.1K |
| Romuald Fons | https://romualdfons.com | 47 | 64 | 2.3K | 958 |
| Olivier Andrieu | https://www.abondance.com | 58 | 76 | 10.9K | 3.5K |
| Julian Goldie | https://juliangoldie.co.uk | 19 | 31 | 363 | 201 |
| Craig Campbell | https://craigcampbellseo.com | 45 | 59 | 4.4K | 1.2K |
| Charles Floate | https://www.charlesfloate.com | 25 | 34 | 138 | 1K |
| Amandine Bart | https://www.seo-sans-migraine.fr | 11 | 40 | 891 | 261 |
| Brian Dean | https://backlinko.com | 73 | 90 | 1.1M | 60.4K |
| Diego Ivo | https://diegoivo.com | 4 | 6 | 18 | 51 |
| Fery Kaszoni | https://searchintelligence.agency | 5 | 44 | 1.1K | 227 |
| Laura Venturini | https://www.quindo.it | 31 | 38 | 2.1K | 218 |
Brian Dean—The Content Marketing Pioneer (USA)
Specialty: Skyscraper Technique, link building, and content optimization
Brian Dean changed the game in content marketing with his Skyscraper Technique, which involves making better content than popular pieces and then promoting it to get backlinks. He has always shown how to get to the top of search results by making strategic content and reaching out to people. He is the founder of Backlinko. Millions of SEO professionals have been affected by his methodical approach to link building and content optimization.
Industry Contribution: Brian introduced the Skyscraper Technique and advanced our understanding of content-driven link acquisition. His case studies showing dramatic traffic increases through superior content creation have become SEO legend.
Brian Dean’s Scores:
Brian Dean’s Quantitative Performance Metrics
| A. Documented Results (15%): | B. Research Contributions (15%): | C. Tool/Patent Development (10%): |
|---|---|---|
| Strong case studies showing dramatic traffic increases through Skyscraper Technique | Created the influential Skyscraper Technique methodology | No proprietary SEO tools developed |
| Backlinko’s own growth from zero to millions of visitors documented | Published industry studies (like the “We Analyzed 11 Million Google Search Results” study) | No patents for SEO methods |
| Multiple before/after examples in blog posts and courses | Limited peer-reviewed experimental approach compared to Kyle Roof’s scientific method | Limited technical innovations beyond content strategies |
| However, most documented results are older (2015-2020 era) | Fewer controlled tests with statistical significance | Relies on existing tools rather than creating new ones |
| Score: 8/10 | Score: 6/10 | Score: 3/10 |
Brian Dean’s Industry Recognition & Authority
| A. Speaking Engagements (10%): | B. Media Coverage & Citations (10%) | C. Community Leadership (5%) |
|---|---|---|
| Regular speaker at major SEO conferences | Frequently quoted in major SEO publications | Built large following through Backlinko |
| High demand for keynotes and presentations | Featured in Search Engine Land, Moz, etc. | Mentors through courses and content |
| International speaking circuit participation | High citation rate by other SEO experts | Less direct community building compared to conference organizers |
| Strong reputation as conference draw | Strong media presence and recognition | Limited involvement in industry standard-setting |
| Score: 9/10 | Score: 9/10 | Score: 7/10 |
Brian Dean’s Current Relevance & Adaptation
| A. 2025 Algorithm Adaptation (10%): | B. Content Freshness (10%): |
|---|---|
| His notable 2025 insight shows awareness: “relying 100% on Google traffic isn’t smart anymore” due to AI Overviews, emphasizing multichannel visibility | Less frequent original research in recent years |
| Limited evidence of specific E-E-A-T implementation strategies | Content output significantly reduced from peak years |
| Slower adaptation to AI/SGE compared to more technical experts | Limited new methodology development since Skyscraper Technique |
| A more traditional approach to algorithm changes | Most referenced work is from 2015-2018 period |
| Score: 5/10 | Score: 4/10 |
Brian Dean’s Knowledge Depth & Specialization
| A. Technical Expertise (8%): | B. Specialization Value (7%): |
|---|---|
| Strong content optimization knowledge | Pioneer in content-driven SEO approach |
| Limited server-side or technical SEO depth | Unique expertise in link-earning through content |
| Basic understanding of Core Web Vitals | Cross-industry application of methods |
| More focused on content than technical implementation | Strong specialization in content marketing intersection with SEO |
| Score: 5/10 | Score: 8/10 |
Final Score Calculation:
- Quantitative Performance: (8×15% + 6×15% + 3×10%) = 5.4/10
- Industry Recognition: (9×10% + 9×10% + 7×5%) = 9.15/10
- Current Relevance: (5×10% + 4×10%) = 4.5/10
- Knowledge Depth: (5×8% + 8×7%) = 6.96/10
Weighted Final Score: (5.4×40% + 9.15×25% + 4.5×20% + 6.96×15%) = 6.4/10
Resources:
- Blog: https://backlinko.com
- YouTube: https://www.youtube.com/@BrianDean
- Twitter: https://x.com/BrianEDean
- LinkedIn: https://linkedin.com/in/briandean2
Kyle Roof—The Algorithm Mathematician (USA)
Specialty: Scientific on-page SEO testing and data analysis
Kyle Roof is one of the best scientific SEO experimenters in the business. Kyle is known for his famous Lorem Ipsum ranking experiment, in which he used nonsensical text to get to the top of the search results. He sees SEO as pure math. He uses controlled testing to systematically reverse-engineer Google’s algorithm, which shows that search engines work on predictable patterns instead of magical forces.
Kyle Roof has incorporated E-E-A-T analysis directly into his Page Optimizer Pro tool, with the platform featuring an “EAT Analysis feature” that helps optimize Expertise, Authority and Trust factors. The tool is specifically designed to “protect your website from future Google Quality Updates” and includes E-E-A-T signals that are “constantly updated” to improve accuracy.
Kyle Roof’s Expert Scores:
Kyle Roof’s Quantitative Performance Metrics
| A. Documented Results (15%): | B. Research Contributions (15%): | C. Tool/Patent Development (10%): |
|---|---|---|
| Famous Lorem Ipsum ranking experiment—ranked #1 with nonsensical text, proving algorithmic mathematical principles | Officially granted US Patent #10,540,263 B1 in January 2020 for SEO testing methodology | Created Page Optimizer Pro with proprietary POP Rank Engine™️ analyzing over 300 parameters |
| Over 400 peer-reviewed SEO tests conducted with documented results | Over 400 SEO experiments led by Kyle Roof over more than half a decade | Patented ranking factor scoring system (US Patent #10,540,263 B1) |
| Multiple client case studies showing ranking improvements through Page Optimizer Pro | Scientific approach to isolating ranking factors with controlled testing | Page Optimizer Pro has over 1 million uses, according to industry reports |
| Transparent methodology with before/after data publicly shared | High replication rate of findings by other SEO professionals | Continuous innovation with AI integration and new features |
| Score: 9/10 | Score: 10/10 | Score: 10/10 |
Kyle Roof’s Industry Recognition & Authority
| A. Speaking Engagements (10%): | B. Media Coverage & Citations (10%): | C. Community Leadership (5%): |
|---|---|---|
| Regular speaker at conferences worldwide, including Chiang Mai SEO, SEO Spring Training, Sydney SEO Conference, inOrbit | Featured in Search Engine Journal, Semrush, Godaddy, Ahrefs, and many more | Co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals |
| Recent speaking at SEO Estonia 2025 conference, presenting on “Re-imagining E-E-A-T” | Praised by Pat Flynn from Smart Passive Income, Steve Toth from SEO Notebook, Gael and Mark from Authority Hacker, Craig Campbell | Co-host of SEO Fight Club, a weekly YouTube show covering SEO topics |
| International conference circuit participation | Frequently cited for scientific SEO approach | Active mentoring through courses and community building |
| High demand for technical SEO presentations | Strong industry recognition for methodology | Leadership in promoting scientific SEO practices |
| Score: 8/10 | Score: 8/10 | Score: 9/10 |
Kyle Roof’s Current Relevance & Adaptation
| A. 2025 Algorithm Adaptation (10%): | B. Content Freshness (10%): |
|---|---|
| POP tool includes E-E-A-T analysis feature that is “constantly updated with new signals” and “protects your website from future Google Quality Updates.” | Active blog with recent content covering AI SEO, E-E-A-T, and current SEO trends |
| Recent presentation at SEO Estonia 2025 on “Re-imagining E-E-A-T” showing current algorithm adaptation | Continuous tool updates and new feature releases |
| POP Rank Engine™️ is described as “ever-evolving machine” that adapts to algorithm changes | Regular testing and sharing of new findings |
| Active integration of AI and current ranking factors | Current methodology refinement based on 2025 updates |
| Score: 9/10 | Score: 8/10 |
Kyle Roof’s Knowledge Depth & Specialization
| A. Technical Expertise (8%): | B. Specialization Value (7%): |
|---|---|
| Developed a method to “test whether single variables are ranking factors in Google’s algorithm.” | A unique scientific approach to SEO that sets industry standards |
| Deep understanding of algorithmic mathematical principles | Demonstrated that “Google’s algorithm is an “algorithm’—a mathematical approach |
| His tool analyzes over 300 parameters for comprehensive technical optimization. | Cross-industry application of systematic testing methodology |
| Advanced on-page optimization and technical SEO mastery | Pioneer in data-driven SEO experimentation |
| Score: 10/10 | Score: 9/10 |
Final Score Calculation
- Quantitative Performance: (9×15% + 10×15% + 10×10%) = 9.85/10
- Industry Recognition: (8×10% + 8×10% + 9×5%) = 8.45/10
- Current Relevance: (9×10% + 8×10%) = 8.5/10
- Knowledge Depth: (10×8% + 9×7%) = 9.43/10
Weighted Final Score: (9.85×40% + 8.45×25% + 8.5×20% + 9.43×15%) = 9.0/10
Notable 2025 Post: Recent work at the SEO Estonia 2025 conference, where Kyle presented on “Re-imagining E-E-A-T” and continued demonstrating his scientific testing methodology. His PageOptimizer Pro platform now incorporates over 400 peer-reviewed SEO tests to provide ranking recommendations.
Resources:
- Website: https://kyleroof.com
- Twitter/X: https://x.com/kylebot1997
- Tool: https://pageoptimizer.pro
- LinkedIn: https://linkedin.com/in/kyleroof
Matt Diggity—The Scientific SEO Experimenter (USA)
Specialty: SEO experimentation, affiliate marketing, and niche site strategies
Matt Diggity uses both strict scientific methods and real-world SEO implementation. He conducts extensive controlled experiments to test ranking factors and shares his findings with the community. He is the founder of Diggity Marketing and the organizer of the Chiang Mai SEO Conference. He connects what you learn in theory with what you can do in real life, especially when it comes to affiliate marketing.
Matt Diggity has identified brand search volume as “a game-changing ranking factor for 2025,” analyzing data from over 1,000 websites to show that “websites with strong brand search signals are dominating search results.” This directly relates to the Authority component of E-E-A-T.
Matt Diggity’s Scores:
Matt Diggity’s Quantitative Performance Metrics
| A. Documented Results (15%): | B. Research Contributions (15%): | C. Tool/Patent Development (10%): |
|---|---|---|
| Conducts “extensive controlled experiments to test ranking factors and shares his findings with the community.” | Has “systematized SEO experimentation methodology and proven numerous ranking factors through controlled testing.” | Founded multiple SEO-related companies (Diggity Marketing, LeadSpring, The Search Initiative) |
| Analyzed data from over 1,000 websites showing correlation between brand search volume and ranking performance | Groundbreaking 2025 research revealing “brand search volume as a game-changing ranking factor” | No major proprietary SEO tools like Page Optimizer Pro |
| Multiple affiliate site case studies with documented revenue and traffic growth | Regular publication of controlled SEO experiments with statistical significance | Created educational platforms and courses |
| Transparent sharing of experimental results through conferences and content | High replication rate of findings by other practitioners | Less technical tool development compared to Kyle Roof |
| Score: 9/10 | Score: 9/10 | Score: 6/10 |
Matt Diggity’s Industry Recognition & Authority
| A. Speaking Engagements (10%): | B. Media Coverage & Citations (10%): | C. Community Leadership (5%): |
|---|---|---|
| Founder and organizer of the “Chiang Mai SEO Conference,” which “has become a premier venue for sharing cutting-edge SEO research.” | Featured in industry publications and referenced by other experts | Organizer of the Chiang Mai SEO Conference, “a premier venue for sharing cutting-edge SEO research.” |
| Regular keynote speaker at major international SEO conferences | Frequently quoted for experimental SEO insights | Built multiple SEO communities and educational platforms |
| High demand for presentations on experimental SEO methodology | Strong social media presence with engaged following | Active mentoring through The Affiliate Lab and other programs |
| Conference organizing demonstrates industry leadership | Regular coverage of his research findings | Leadership in promoting experimental SEO methodology |
| Score: 10/10 | Score: 8/10 | Score: 10/10 |
Matt Diggity’s Current Relevance & Adaptation
| A. 2025 Algorithm Adaptation (10%): | B. Content Freshness (10%): |
|---|---|
| Pioneering 2025 research on “brand search volume as a game-changing ranking factor” based on analysis of over 1,000 websites | Regular monthly news roundups and industry analysis |
| Recent work shows “+1,400% Monthly AI Traffic [Advanced AI SEO Case Study]” | Continuous publication of new experimental results |
| Quick adaptation to algorithm changes with immediate testing and analysis | Active YouTube channel with current SEO insights |
| Strong focus on current ranking factors and their evolution | Regular conference presentations with latest findings |
| Score: 9/10 | Score: 8/10 |
Matt Diggity’s Knowledge Depth & Specialization
| A. Technical Expertise (8%): | B. Specialization Value (7%): |
|---|---|
| Uses “strict scientific methods and real-world SEO implementation.” | Unique expertise in “connecting what you learn in theory with what you can do in real life, especially when it comes to affiliate marketing.” |
| Strong understanding of controlled experimentation methodology | Pioneer in scientific SEO experimentation methodology |
| Solid technical SEO knowledge across multiple verticals | Strong specialization in affiliate marketing and niche site strategies |
| Less purely technical than Kyle Roof but broader application knowledge | Cross-industry application with focus on competitive niches |
| Score: 8/10 | Score: 9/10 |
Final Score Calculation
- Quantitative Performance: (9×15% + 9×15% + 6×10%) = 8.7/10
- Industry Recognition: (10×10% + 8×10% + 10×5%) = 9.5/10
- Current Relevance: (9×10% + 8×10%) = 8.5/10
- Knowledge Depth: (8×8% + 9×7%) = 8.27/10
Weighted Final Score: (8.7×40% + 9.5×25% + 8.5×20% + 8.27×15%) = 8.6/10
Insight Level: 9/10— Outstanding insights backed by rigorous testing methodology and real-world application in competitive niches.
Resources:
- Website: https://diggitymarketing.com
- YouTube: https://youtube.com/@MattDiggity
- Twitter/X: https://x.com/mattdiggityseo
- LinkedIn: https://linkedin.com/in/mattdiggity
Nathan Gotch—The Systematic SEO Strategist (USA)
Specialty: White-hat SEO systems, agency scaling, and comprehensive SEO training
Nathan Gotch has built his name on white-hat SEO methods that work every time. Gotch SEO and his extensive training programs show how to grow SEO businesses while keeping quality and ethical standards high. His methodical way of doing SEO makes it easy for people at all levels to understand complicated strategies.
Nathan Gotch has developed a detailed E-E-A-T framework, describing it as representing “transparency” and providing specific implementation tactics, including physical addresses, phone numbers, team pages, accreditations, awards, social profiles, privacy policies, and case studies.
Nathan Gotch’s Scores:
Nathan Gotch’s Quantitative Performance Metrics
| A. Documented Results (15%): | B. Research Contributions (15%): | C. Tool/Patent Development (10%): |
|---|---|---|
| Built a reputation on “white-hat SEO methods that work every time” with “extensive training programs.” | Has “systematized white-hat SEO practices and created scalable frameworks for agency operations.” | Co-founder and CEO of Rankability—”an “AI-powered SEO platform helping agencies drive real results.” |
| Has “helped countless businesses rank #1 on Google and other popular search engines” since 2013. | Developed a “Purple Cow SEO content strategy” emphasizing relevance over search volume. | No major proprietary SEO tools like Page Optimizer Pro initially |
| Multiple client success stories through Gotch SEO Academy | Educational content contributions but fewer controlled experiments | Recent tool development with Rankability platform |
| Less transparent with specific before/after data compared to experimental experts | More focused on systematizing existing knowledge than original research | Strong educational platform development |
| Score: 7/10 | Score: 6/10 | Score: 7/10 |
Nathan Gotch’s Industry Recognition & Authority
| A. Speaking Engagements (10%): | B. Media Coverage & Citations (10%): | C. Community Leadership (5%): |
|---|---|---|
| Regular conference circuit participation and industry speaking | The company is “featured in Forbes, The Huffington Post, and other elite publications.” | Head coach at Gotch SEO Academy, where he shares “AI-driven SEO systems.” |
| Strong presence at SEO conferences and events | SEO expertise featured on “Semrush, Ahrefs, and Search Engine Journal.” | Training programs have “educated thousands of SEO professionals in sustainable optimization practices.” |
| Less conference organization compared to Matt Diggity | Regular citations and references by other SEO professionals | Strong educational focus and mentoring approach |
| Consistent speaking schedule with industry recognition | Strong media presence and industry recognition | Active community building through training programs |
| Score: 7/10 | Score: 8/10 | Score: 8/10 |
Nathan Gotch’s Current Relevance & Adaptation
| A. 2025 Algorithm Adaptation (10%): | B. Content Freshness (10%): |
|---|---|
| Developed a comprehensive E-E-A-T framework, describing it as “transparency” with specific implementation tactics. | Recent content on “How to Create SEO Content That Ranks in 2025” |
| Recent 2025 content strategy focusing on quality over quantity and click-through-rate potential | Updated E-E-A-T guides and current best practices |
| Integration of “AI-driven SEO systems” in current methodology | Regular publication of current SEO insights and strategies |
| Good adaptation to current algorithm changes and trends | Active content creation with current relevance |
| Score: 8/10 | Score: 8/10 |
Nathan Gotch’s Knowledge Depth & Specialization
| A. Technical Expertise (8%): | B. Specialization Value (7%): |
|---|---|
| Strong knowledge of crawling, indexing, and site architecture fundamentals | Unique expertise in “systematic SEO implementation and scaling strategies, particularly valuable for agency owners and in-house teams” |
| Uses tools like “Screaming Frog, Ahrefs, and Google Search Console” effectively | Strong specialization in white-hat, sustainable SEO practices |
| Solid technical understanding but less cutting-edge than experimental experts | Cross-industry application with focus on scalable systems |
| More focused on systematic implementation than technical innovation | Valuable niche in agency scaling and systematic approaches |
| Score: 6/10 | Score: 8/10 |
Final Score Calculation
- Quantitative Performance: (7×15% + 6×15% + 7×10%) = 6.65/10
- Industry Recognition: (7×10% + 8×10% + 8×5%) = 7.9/10
- Current Relevance: (8×10% + 8×10%) = 8.0/10
- Knowledge Depth: (6×8% + 8×7%) = 6.04/10
Weighted Final Score: (6.65×40% + 7.9×25% + 8.0×20% + 6.04×15%) = 7.2/10
Resources:
- Website: https://gotchseo.com
- YouTube: https://www.youtube.com/@nathangotch
- Twitter: https://x.com/nathangotch
- LinkedIn: https://linkedin.com/in/nathangotch
James Dooley—The Digital Real Estate Mogul (UK)
Specialty: Rank and rent strategies, lead generation, and competitive niche SEO
James Dooley has one of the biggest digital real estate portfolios in the world. He owns almost 1,000 websites in very competitive areas like finance, law, and medicine. He is an expert at both getting traffic and making money because he uses both aggressive SEO techniques and business development.
James Dooley’s Scores:
James Dooley’s Quantitative Performance Metrics
A. Documented Results (15%): 10/10
- Owns “almost 1,000 websites in very competitive areas like finance, law, and medicine.”
- He has “generated over 2 million organic leads for businesses” through his strategies.
- Has “one of the biggest digital real estate portfolios in the world”
- Exceptional documented results with quantifiable lead generation numbers
B. Research Contributions (15%): 8/10
- Has “pioneered scalable rank and rent methodologies”
- Strategies for “competing in high-value, competitive niches have influenced countless SEO professionals.”
- Focus on practical methodologies rather than academic research
- Strong contributions to understanding competitive SEO at scale
C. Tool/Patent Development (10%): 5/10
- No major proprietary SEO tools developed
- Focus on manual processes and systems rather than automated tools
- Built scalable business systems but not technical SEO tools
- Less technical innovation compared to tool developers
James Dooley’s Industry Recognition & Authority
A. Speaking Engagements (10%): 7/10
- Regular conference participation in SEO and digital marketing events
- Known speaker in affiliate marketing and lead generation circles
- International speaking presence
- Less mainstream SEO conference presence compared to top-tier experts
B. Media Coverage & Citations (10%): 7/10
- Referenced by other SEO experts for rank and rent expertise
- Featured in industry publications for lead generation success
- Strong reputation in affiliate and lead generation communities
- Less mainstream SEO media coverage
C. Community Leadership (5%): 6/10
- Built following a successful business model demonstration
- Less traditional community building compared to educational experts
- Influence primarily through business success rather than teaching
- Limited involvement in SEO standard-setting or education
James Dooley’s Current Relevance & Adaptation
A. 2025 Algorithm Adaptation (10%): 8/10
- Recent case studies reveal “strategies for generating over 2 million organic leads across multiple competitive niches, demonstrating scalable methodologies for building digital real estate portfolios that survive algorithm updates.”
- Focus on building resilient portfolio approach to algorithm changes
- Adaptation through diversification rather than technical optimization
- Strong understanding of maintaining rankings across updates
B. Content Freshness (10%): 7/10
- Regular sharing of current case studies and results
- Active social media presence with business updates
- Continuous refinement of rank and rent strategies
- Less frequent educational content compared to other experts
James Dooley’s Knowledge Depth & Specialization
A. Technical Expertise (8%): 7/10
- Strong understanding of competitive SEO in high-value niches
- Knowledge of ranking factors in YMYL (Your Money Your Life) sectors
- Less cutting-edge technical SEO compared to experimental experts
- Focus on practical implementation over technical innovation
B. Specialization Value (7%): 10/10
- Unique expertise as an “expert at both getting traffic and making money because he uses both aggressive SEO techniques and business development.”
- Specialization in “rank and rent strategies, lead generation, and competitive niche SEO”
- Exceptional business model specialization rare in SEO industry
- Cross-industry application in high-value competitive sectors
Final Score Calculation
- Quantitative Performance: (10×15% + 8×15% + 5×10%) = 8.2/10
- Industry Recognition: (7×10% + 7×10% + 6×5%) = 7.0/10
- Current Relevance: (8×10% + 7×10%) = 7.5/10
- Knowledge Depth: (7×8% + 10×7%) = 7.56/10
Weighted Final Score: (8.2×40% + 7.0×25% + 7.5×20% + 7.56×15%) = 7.7/10
Resources:
- Website: https://jamesdooley.com
- Twitter/X: https://x.com/james_dooley
- YouTube: https://youtube.com/@JamesDooley
- LinkedIn: https://linkedin.com/in/jamesdooleycom
Charles Floate—The Boundary Pusher (UK)
Specialty: Advanced link building, algorithm manipulation, and grey/black hat techniques
Charles Floate, who is known as “The God of SEO,” is on the cutting edge of what can be done to improve search results. His willingness to try out controversial methods and push the limits of algorithms gives us a better idea of how search engines really work compared to how they say they do. He knows a lot about both aggressive tactics and how to find weaknesses in algorithms.
Charles Floate’s Scores:
Charles Floate’s Quantitative Performance Metrics
| A. Documented Results (15%): | B. Research Contributions (15%): | C. Tool/Patent Development (10%): |
|---|---|---|
| Known for “willingness to try out controversial methods and push the limits of algorithms” with documented outcomes | Has “advanced the understanding of link manipulation, negative SEO, and algorithmic loopholes.” | Limited proprietary tool development compared to Kyle Roof or Nathan Gotch |
| Strong case studies in competitive niches showing ranking achievements | Testing reveals “gaps between Google’s public guidelines and actual ranking factors.” | No major patents or technical innovations |
| Transparent sharing of grey/black hat experiment results | Regular experimentation with boundary-pushing techniques | More focused on manual techniques than automated solutions |
| Results often controversial but measurably documented | Contributions to understanding algorithm vulnerabilities, though ethically questionable | Some private tools for link manipulation but not publicly available |
| Score: 8/10 | Score: 8/10 | Score: 4/10 |
Charles Floate’s Industry Recognition & Authority
| A. Speaking Engagements (10%): | B. Media Coverage & Citations (10%): | C. Community Leadership (5%): |
|---|---|---|
| Regular speaking at SEO conferences, particularly those allowing grey-hat discussions | Referenced by other experts for boundary-pushing insights | Built following through controversial but effective techniques |
| Recent collaborative work in “Advanced SEO Tips 2025” book with top SEO experts | Limited mainstream media coverage due to controversial methods | Less traditional community leadership compared to educational experts |
| International conference participation | Strong following in grey-hat SEO communities | Influence primarily in grey-hat SEO circles |
| Somewhat limited by controversial reputation at mainstream events | Limited involvement in mainstream SEO standard-setting | |
| Score: 7/10 | Score: 6/10 | Score: 6/10 |
Charles Floate’s – Current Relevance & Adaptation
| A. 2025 Algorithm Adaptation (10%): | B. Content Freshness (10%): |
|---|---|
| Continues “pushing boundaries with advanced link-building experiments and algorithm manipulation techniques.” | Regular publication of current experiments and findings |
| Recent work bridges “white-hat and grey-hat approaches” in the current algorithm environment. | Active social media presence with fresh insights |
| Quick to test new algorithm vulnerabilities | Continuous testing of new techniques |
| Adaptation focuses on exploiting rather than complying with updates | Content often cutting-edge but ethically questionable |
| Score: 7/10 | Score: 7/10 |
Charles Floate’s Knowledge Depth & Specialization
| A. Technical Expertise (8%): | B. Specialization Value (7%): |
|---|---|
| Deep understanding of algorithm vulnerabilities and manipulation | Unique expertise in “advanced link building, algorithm manipulation, and grey/black hat techniques” |
| Advanced knowledge of link networks and negative SEO | Specialized knowledge of SEO’s darker side and algorithm loopholes |
| Strong technical grasp of how search engines can be exploited | Cross-industry application of boundary-pushing techniques |
| Expertise in areas most SEOs avoid due to risk | Valuable for understanding what competitors might be doing |
| Score: 8/10 | Score: 7/10 |
Final Score Calculation
- Quantitative Performance: (8×15% + 8×15% + 4×10%) = 6.8/10
- Industry Recognition: (7×10% + 6×10% + 6×5%) = 6.6/10
- Current Relevance: (7×10% + 7×10%) = 7.0/10
- Knowledge Depth: (8×8% + 7×7%) = 7.13/10
Weighted Final Score: (6.8×40% + 6.6×25% + 7.0×20% + 7.13×15%) = 6.8/10
Resources:
- Website: https://www.charlesfloate.com/
- YouTube: https://youtube.com/@CharlesFloate
- Twitter: https://x.com/Charles_SEO
- LinkedIn: https://linkedin.com/in/charlesfloate
Mark Williams-Cook—The Technical SEO Innovator (UK)
Specialty: Search intent research, zero-volume keywords, and technical SEO tools
Mark Williams-Cook’s Score:
Mark Williams-Cook’s Quantitative Performance Metrics
A. Documented Results (15%): 8/10
- Co-owner of “the UK agency Candour” with documented client successes
- Has “taught more than 8,000 SEOs through his courses”
- Strong track record in agency work with measurable client outcomes
- Well-documented educational impact with quantifiable student numbers
B. Research Contributions (15%): 9/10
- Creator of “AlsoAsked, a well-known tool for researching search intent”
- Has “pioneered systematic search intent research” and “advanced understanding of zero-volume keyword strategies.”
- His work on “tracking intent shifts through People Also Ask data has become essential for content strategists.”
- Exceptional research contributions in search intent and keyword research methodology
C. Tool/Patent Development (10%): 9/10
- Creator of “AlsoAsked” tool which has become essential for SEO professionals
- AlsoAsked timeline feature shows “query volatility over time and helps predict content strategy adjustments.”
- Major proprietary tool with widespread industry adoption
- Innovative approach to search intent research through tool development
Mark Williams-Cook’s Industry Recognition & Authority
A. Speaking Engagements (10%): 8/10
- Very active member of “the SEO community through conferences and publications”
- Regular speaker at major SEO conferences internationally
- Strong presence on conference circuit with expertise in search intent
- High demand for presentations on keyword research and search intent
B. Media Coverage & Citations (10%): 8/10
- Has “more than 20 years of experience in SEO” with extensive industry recognition
- Regular features in SEO publications and industry media
- Frequently cited for search intent expertise and tool innovation
- Strong reputation and media presence in SEO community
C. Community Leadership (5%): 8/10
- Has “taught more than 8,000 SEOs through his courses.”
- Co-owns agency and actively mentors SEO professionals
- Leadership through tool creation and educational content
- Strong community impact through education and innovation
Mark Williams-Cook’s Current Relevance & Adaptation
A. 2025 Algorithm Adaptation (10%): 9/10
- Recent analysis on “Pay attention to shifts in search intent” shows how “People Also Ask questions serve as a ‘canary in the coal mine’ for tracking intent changes.”
- AlsoAsked timeline feature helps “predict content strategy adjustments” for algorithm changes.
- Cutting-edge approach to understanding algorithm impacts through search intent analysis
- Leading authority on how search intent evolution affects SEO strategy
B. Content Freshness (10%): 8/10
- Regular publication of search intent analysis and current SEO insights
- Active blog and tool updates reflecting current search trends
- Consistent content creation focused on search intent evolution
- Good freshness with current relevance to 2025 SEO challenges
Mark Williams-Cook’s Knowledge Depth & Specialization
A. Technical Expertise (8%): 8/10
- More than 20 years of SEO experience with deep technical knowledge
- Expert in technical SEO tools and search intent research methodologies
- Strong understanding of search engine behavior and user intent patterns
- Advanced technical knowledge applied to practical tool development
B. Specialization Value (7%): 10/10
- Unique expertise in “search intent research, zero-volume keywords, and technical SEO tools”
- His work is “particularly valuable for content strategy and keyword research.”
- Expert at “figuring out how search intent changes and coming up with new ways to do keyword research, especially with zero-volume keywords that other people miss.”
- Exceptional and unique specialization in search intent research—rare and highly valuable expertise
Final Score Calculation
- Quantitative Performance: (8×15% + 9×15% + 9×10%) = 8.45/10
- Industry Recognition: (8×10% + 8×10% + 8×5%) = 8.0/10
- Current Relevance: (9×10% + 8×10%) = 8.5/10
- Knowledge Depth: (8×8% + 10×7%) = 7.64/10
Weighted Final Score: (8.45×40% + 8.0×25% + 8.5×20% + 7.64×15%) = 8.2/10
Resources:
- Website: https://withcandour.co.uk
- Tool: https://alsoasked.com
- Blog: https://i83.uk
- LinkedIn: https://linkedin.com/in/markseo
- Podcast: Search with Candour
Craig Campbell—The Practical Educator (UK)
Specialty: Black hat techniques, link building, and SEO training
Craig Campbell has more than 18 years of experience in SEO, and he focuses on methods that get results right away. He lives in Glasgow and is known for being straightforward and honest when it comes to teaching SEO. He is also willing to share tips that others keep to themselves. His training programs have taught thousands of SEO professionals all over the world.
Craig Campbell’s Scores:
Craig Campbell’s Quantitative Performance Metrics
| A. Documented Results (15%): | B. Research Contributions (15%): | C. Tool/Patent Development (10%): |
|---|---|---|
| Has “more than 18 years of experience in SEO” with documented case studies | Has “democratized advanced SEO knowledge through accessible training programs.” | No major proprietary SEO tools developed |
| Regular sharing of client results and ranking improvements | Known for “honest discussions about what actually works in practice versus theory” | Focus on manual techniques and educational content |
| Focus on “methods that get results right away” with some documentation | More focused on practical education than original research | Some training platforms but not technical SEO tools |
| Less comprehensive result documentation compared to experimental experts | Limited controlled experimentation compared to scientific approach experts | Less technical innovation compared to tool developers |
| Score: 7/10 | Score: 6/10 | Score: 4/10 |
Craig Campbell’s Industry Recognition & Authority
| A. Speaking Engagements (10%): | B. Media Coverage & Citations (10%): | C. Community Leadership (5%): |
|---|---|---|
| Regular participation in “SEO conferences and masterminds where he shares unfiltered insights” | His “collaboration with top experts in industry publications demonstrates his commitment to advancing practical SEO knowledge.” | Training programs have “taught thousands of SEO professionals all over the world.” |
| Strong presence on international SEO conference circuit | Regular references by other SEO professionals | Active community building through education and mentoring |
| Known for practical, no-nonsense presentations | Featured in various SEO publications and podcasts | Strong follow-through with a straightforward teaching approach |
| High demand for speaking on black-hat and practical SEO techniques | Strong reputation in practical SEO circles | Leadership in practical SEO education |
| Score: 8/10 | Score: 7/10 | Score: 8/10 |
Craig Campbell’s Current Relevance & Adaptation
| A. 2025 Algorithm Adaptation (10%): 6/10 | B. Content Freshness (10%): 7/10 |
|---|---|
| Continued involvement in “SEO conferences and masterminds,” sharing current insights | Regular content creation through various channels |
| Focus on practical techniques that adapt to algorithm changes | Active social media presence with current insights |
| Less emphasis on cutting-edge algorithm analysis | Continuous sharing of practical SEO techniques |
| More traditional approach to algorithm adaptation | Consistent output but less cutting-edge research |
| Score: 6/10 | Score: 7/10 |
Craig Campbell’s Knowledge Depth & Specialization
| A. Technical Expertise (8%): 7/10 | B. Specialization Value (7%): 8/10 |
|---|---|
| 18+ years of experience with a focus on “black hat techniques, link building, and SEO training.” | Known for being “straightforward and honest when it comes to teaching SEO” and “willing to share tips that others keep to themselves,” |
| Strong practical knowledge of link building and ranking techniques | Unique specialization in practical, no-nonsense SEO education |
| Good understanding of black-hat methodologies | Strong focus on techniques that actually work in practice |
| Less cutting-edge technical innovation compared to experimental experts | Valuable niche in honest, straightforward SEO training |
| Score: 7/10 | Score: 8/10 |
Final Score Calculation
- Quantitative Performance: (7×15% + 6×15% + 4×10%) = 6.35/10
- Industry Recognition: (8×10% + 7×10% + 8×5%) = 7.9/10
- Current Relevance: (6×10% + 7×10%) = 6.5/10
- Knowledge Depth: (7×8% + 8×7%) = 7.12/10
Weighted Final Score: (6.35×40% + 7.9×25% + 6.5×20% + 7.12×15%) = 6.9/10
Resources:
- Website: https://craigcampbellseo.com
- YouTube: https://youtube.com/@CraigCampbellSEO
- Twitter: https://x.com/craigcampbell03
- LinkedIn: https://linkedin.com/in/craigcampbellseo
Aleyda Solis—The International SEO Expert (Spain)
Specialty: International SEO, mobile optimization, and technical implementation
Aleyda Solis is the leading expert on international SEO. She knows a lot about many different markets and languages. Her technical knowledge of how to implement SEO, along with her deep understanding of how people search for things around the world, makes her advice very useful for global SEO strategies.
Aleyda Solis’s Scores:
Aleyda Solis’s Quantitative Performance Metrics
| A. Documented Results (15%): | B. Research Contributions (15%): | C. Tool/Patent Development (10%): |
|---|---|---|
| Has “standardized international SEO best practices and developed frameworks for multi-regional SEO implementation that have become industry standards.” | Has “standardized international SEO best practices and developed frameworks for multi-regional SEO implementation.” | Created educational platforms (LearningSEO.io, SEOFOMO newsletter) |
| Strong case studies in international SEO implementations across multiple markets | Author of SEO literature and prolific content creator through SEOFOMO newsletter and LearningSEO.io platform | No major proprietary SEO tools like Page Optimizer Pro |
| Documented success with global brands and multi-regional campaigns | Regular publication of international SEO research and best practices | Focus on educational content and consulting rather than tool development |
| Well-documented consulting results through Orainti | Strong contributions to mobile optimization and technical SEO methodology | Some technical SEO audit tools and resources |
| Score: 8/10 | Score: 8/10 | Score: 6/10 |
Aleyda Solis’s Industry Recognition & Authority
| A. Speaking Engagements (10%): | B. Media Coverage & Citations (10%): | C. Community Leadership (5%): |
|---|---|---|
| She has “presented at over 100 conferences worldwide,” making her a key figure in the SEO community. | Widely recognized as an “internationally recognized SEO consultant.” | Offers insights through the YouTube series ‘Crawling Mondays’ and active community engagement. |
| International conference circuit leadership with global presence | Frequently quoted and referenced by other SEO experts | Built strong following through educational content and community interaction |
| Regular keynote speaker at major SEO conferences worldwide | Strong media presence in international SEO publications | Leadership in international SEO education and standards |
| Exceptional speaking track record demonstrating industry authority | Regular features in major SEO industry publications | Active mentoring and knowledge sharing in SEO community |
| Score: 10/10 | Score: 9/10 | Score: 9/10 |
Aleyda Solis’s Current Relevance & Adaptation
| A. 2025 Algorithm Adaptation (10%): 8/10 | B. Content Freshness (10%): 8/10 |
|---|---|
| Recent emphasis on “how AI and generative search impact multi-regional SEO strategies,” with frameworks helping “global brands maintain visibility across diverse markets and languages during algorithm changes.” | Active content creation through “SEOFOMO newsletter and LearningSEO.io platform” |
| Strong focus on AI impact on international SEO | Regular publication of current international SEO insights |
| Adaptation of international SEO strategies for current algorithm changes | Continuous updates on mobile optimization and technical SEO |
| Good understanding of how global SEO adapts to 2025 updates | Active social media presence with fresh industry insights |
| Score: 8/10 | Score: 8/10 |
Aleyda Solis’s Knowledge Depth & Specialization
| A. Technical Expertise (8%): 9/10 | B. Specialization Value (7%): 10/10 |
|---|---|
| Deep “technical knowledge of how to implement SEO, along with her deep understanding of how people search for things around the world.” | Recognized as “the leading expert on international SEO” with knowledge of “many different markets and languages,” |
| Specializes in “international SEO, mobile optimization, and technical implementation.” | Her advice is “very useful for global SEO strategies.” |
| Exceptional technical depth in mobile optimization and international SEO | Unique and highly valuable specialization in international and mobile SEO |
| Strong understanding of technical SEO implementation across markets | Cross-cultural and multi-market expertise rare in SEO industry |
| Score: 9/10 | Score: 10/10 |
Final Score Calculation
- Quantitative Performance: (8×15% + 8×15% + 6×10%) = 8.0/10
- Industry Recognition: (10×10% + 9×10% + 9×5%) = 9.85/10
- Current Relevance: (8×10% + 8×10%) = 8.0/10
- Knowledge Depth: (9×8% + 10×7%) = 8.92/10
Weighted Final Score: (8.0×40% + 9.85×25% + 8.0×20% + 8.92×15%) = 8.4/10
Resources:
- Website: https://aleydasolis.com
- YouTube: https://youtube.com/@aleydasolis
- Twitter: https://x.com/aleyda
- LinkedIn: https://linkedin.com/in/aleydaSEO
Lily Ray—The Algorithm Update Analyst (USA)
Specialty: Google algorithm updates, E-A-T optimization, and YMYL content
Lily Ray is now the person to talk to about how to understand and deal with changes to Google’s algorithms. Her work on optimizing E-E-A-T and YMYL content has helped a lot of websites get back on their feet after algorithm changes and get ready for new ones. Lily Ray is widely recognized as the leading expert on E-E-A-T, with her work being described as “Lily Ray and E-A-T are almost synonymous.” She has been deeply involved in analyzing Google’s algorithm updates and their E-E-A-T implications throughout 2025, including attending Google Search Central meetups and providing insights on how AI Overviews impact search results.
Lily Ray’s Scores:
Lily Ray’s Quantitative Performance Metrics
| A. Documented Results (15%): 8/10 | B. Research Contributions (15%): 10/10 | C. Tool/Patent Development (10%): 4/10 |
|---|---|---|
| Her work on “optimizing E-E-A-T and YMYL content has helped a lot of websites get back on their feet after algorithm changes.” | Described as “Lily Ray and E-A-T are almost “synonymous’—leading authority on E-E-A-T | No major proprietary SEO tools developed |
| Marie Haynes documented that sites following E-E-A-T principles showed “substantial improvements following Google’s June 2025 core update.” | Her “detailed analysis of algorithm updates and their impacts has provided the SEO community with actionable frameworks.” | Focus on consulting and research rather than tool creation |
| Strong case studies in algorithm recovery and E-E-A-T optimization | Active participation in Google Search Central meetups and immediate analysis of major algorithm updates | Educational content and frameworks but not technical tools |
| Well-documented consulting results but less large-scale quantifiable data | Industry-leading research contributions in algorithm analysis and E-E-A-T | Less technical innovation compared to tool developers |
| Score: 8/10 | Score: 10/10 | Score: 4/10 |
Lily Ray’s Industry Recognition & Authority
| A. Speaking Engagements (10%): 9/10 | B. Media Coverage & Citations (10%): 10/10 | C. Community Leadership (5%): 8/10 |
|---|---|---|
| Regular speaker at major conferences, including “PubCon Austin 2023,” with presentations on algorithm updates Lily Ray, Author at Search Engine Land | Regularly published author at Search Engine Land with extensive industry coverage | Vice President of SEO Strategy & Research at Amsive, providing “strategic leadership” |
| High demand for algorithm update analysis presentations | Frequently quoted by major publications, with SEO expert references like “Lily Ray pointed that out recently.” | Leads “an award-winning SEO team” and “enjoys sharing her findings and research with the broader SEO industry.” |
| International conference circuit participation | Exceptional media presence and citation rate by other experts | Strong community leadership through research sharing and team leadership |
| Recognized authority for algorithm-focused speaking engagements | Leading voice in algorithm update analysis and E-E-A-T discussions | Active mentoring and knowledge dissemination |
| Score: 9/10 | Score: 10/10 | Score: 8/10 |
3. Lily Ray’s Current Relevance & Adaptation
| A. 2025 Algorithm Adaptation (10%): 10/10 | B. Content Freshness (10%): 9/10 |
|---|---|
| Attended the “Google Search Central meetup in NYC” in March 2025, providing immediate insights on AI Overviews and algorithm changes. | Recent content includes “What I learned at the 2025 Google Search Central Meetup in NYC.” |
| Her “frameworks for YMYL content optimization have become essential reading for sites in finance, health, and other sensitive sectors.” | Immediate analysis and documentation of June 2025 core update impacts |
| Immediate analysis of March 2025 Core Update, identifying key trends like forum content devaluation | Continuous publication of current algorithm insights and E-E-A-T guidance |
| Leading expert in 2025 algorithm adaptation and E-E-A-T implementation | Most current and relevant content among algorithm experts |
| Score: 10/10 | Score: 9/10 |
Lily Ray’s Knowledge Depth & Specialization
| A. Technical Expertise (8%): 8/10 | B. Specialization Value (7%): 10/10 |
|---|---|
| Strong technical background from a family of “software engineers, web developers, and technical writers.” | Unique position where “any SEO who hasn’t jumped onto the E-A-T wave is not paying close enough attention.” |
| Expertise in “diving into algorithm updates, analyzing E-A-T, assessing quality issues, and solving technical SEO mysteries” | Leading expertise in “Google algorithm updates, E-A-T optimization, and YMYL content” |
| Solid technical understanding with focus on algorithm analysis | Works “across a variety of verticals with a focus on retail, e-commerce, B2B, and CPG sites.” |
| Less tool development but strong analytical technical skills | Exceptional and unique specialization in algorithm analysis and E-E-A-T |
| Score: 8/10 | Score: 10/10 |
Final Score Calculation
- Quantitative Performance: (8×15% + 10×15% + 4×10%) = 8.1/10
- Industry Recognition: (9×10% + 10×10% + 8×5%) = 9.3/10
- Current Relevance: (10×10% + 9×10%) = 9.5/10
- Knowledge Depth: (8×8% + 10×7%) = 7.64/10
Weighted Final Score: (8.1×40% + 9.3×25% + 9.5×20% + 7.64×15%) = 8.5/10
Resources:
- Website: https://lilyray.nyc
- Twitter: https://x.com/lilyraynyc
- LinkedIn: https://linkedin.com/in/lilykray
Neil Patel—The SEO Democratizer
Specialty: Content-driven SEO, Data accessibility, Holistic digital marketing, Practical implementation
His blog receives millions of monthly visitors and features extensive SEO guides, case studies, and industry insights. He publishes daily content covering current SEO trends and algorithm updates.
Neil Patel’s Scores:
Neil Patel’s Quantitative Performance Metrics
| A. Documented Results (15%): 9/10 | B. Research Contributions (15%): 7/10 | C. Tool/Patent Development (10%): 9/10 |
|---|---|---|
| Built multiple successful companies (Crazy Egg, Hello Bar, KISSmetrics, Ubersuggest) | Regular publication of industry studies and data-driven insights | Created multiple successful SEO tools (Ubersuggest, Crazy Egg, Hello Bar) |
| Well-documented case studies showing traffic growth for major brands | Extensive content library with SEO guides and research | Ubersuggest has millions of users worldwide |
| Personal blog (neilpatel.com) receives millions of monthly visitors | Annual marketing reports with industry-wide data analysis | Continuous tool innovation and feature development |
| Strong track record of business growth and documented ROI for clients | Less controlled experimentation compared to scientific approach experts like Kyle Roof | Strong technical product development track record |
| Score: 9/10 | Score: 7/10 | Score: 9/10 |
Neil Patel’s Industry Recognition & Authority
| A. Speaking Engagements (10%): 8/10 | B. Media Coverage & Citations (10%): 10/10 | C. Community Leadership (5%): 9/10 |
|---|---|---|
| Regular keynote speaker at major marketing conferences worldwide | Featured in major publications (Wall Street Journal, Forbes, Entrepreneur) | Built large following through educational content and mentoring |
| High demand for digital marketing and SEO presentations | Recognized by industry publications as top influencer/expert | Active community engagement through blog, social media, and courses |
| International speaking circuit with consistent presence | Frequently quoted and referenced by other marketing professionals | Leadership in digital marketing education and accessibility |
| Strong conference draw and industry recognition | Exceptional mainstream media presence beyond just SEO circles | Strong influence on next generation of marketers |
| Score: 8/10 | Score: 10/10 | Score: 9/10 |
Neil Patel’s Current Relevance & Adaptation
| A. 2025 Algorithm Adaptation (10%): 7/10 | B. Content Freshness (10%): 8/10 |
|---|---|
| Regular content updates on current SEO trends and algorithm changes | Daily blog posts and regular content creation |
| Ubersuggest tool updates to reflect current ranking factors | Active social media presence with current insights |
| Active discussion of AI’s impact on SEO and content marketing | Regular podcast and video content production |
| Good adaptation but less cutting-edge compared to algorithm specialists | Consistent fresh content output across multiple channels |
| Score: 7/10 | Score: 8/10 |
Neil Patel’s Knowledge Depth & Specialization
| A. Technical Expertise (8%): 6/10 | B. Specialization Value (7%): 8/10 |
|---|---|
| Strong understanding of SEO fundamentals and digital marketing | Unique combination of SEO, content marketing, and business growth |
| Good grasp of analytics and conversion optimization | Strong specialization in making SEO accessible to beginners |
| Less deep technical SEO knowledge compared to specialists | Cross-industry application with focus on practical implementation |
| More focused on broader digital marketing than pure technical SEO | Valuable bridge between technical SEO and business results |
| Score: 6/10 | Score: 8/10 |
Final Score Calculation
- Quantitative Performance: (9×15% + 7×15% + 9×10%) = 8.3/10
- Industry Recognition: (8×10% + 10×10% + 9×5%) = 9.25/10
- Current Relevance: (7×10% + 8×10%) = 7.5/10
- Knowledge Depth: (6×8% + 8×7%) = 6.04/10
Weighted Final Score: (8.3×40% + 9.25×25% + 7.5×20% + 6.04×15%) = 7.9/10
Resources:
- Website: https://neilpatel.com/blog/
- Tools: https://app.neilpatel.com/en/ubersuggest/overview
- LinkedIn:
- Twitter/X: https://x.com/neilpatel
Olivier Andrieu—The French SEO Pioneer (France)
Specialty: SEO fundamentals, technical auditing, and French market optimization
Olivier Andrieu, who is known as “le pape du SEO français” (the pope of French SEO), is a special addition to our list. Olivier has been a big part of building the French SEO community since he started Abondance in 1996, almost 30 years ago. He started Abondance.com, which was the first big SEO media site in France, and he has written more than 20 books on SEO and internet marketing.
Olivier Andrieu’s Scores:
Olivier Andrieu’s Quantitative Performance Metrics
A. Documented Results (15%): 7/10
- He has “been a big part of building the French SEO community since he started Abondance in 1996, almost 30 years ago.”
- Long track record of successful SEO implementations and consulting
- Historical documentation of SEO evolution from pre-Google era
- Less current quantifiable results due to semi-retirement status
B. Research Contributions (15%): 9/10
- Has “written more than 20 books on SEO and internet marketing.”
- “Pioneered SEO education in France during the pre-Google era, working with early search engines like Yahoo!, Lycos, and Altavista.”
- His “systematic approach to SEO training and comprehensive auditing methodologies have educated thousands of French SEO professionals.”
- Exceptional historical research contributions and educational impact
C. Tool/Patent Development (10%): 6/10
- Started “Abondance.com, which was the first big SEO media site in France.”
- Created educational platforms and systematic auditing methodologies
- No major technical SEO tools like modern innovators
- Focus on content and educational platform development
Olivier Andrieu’s Industry Recognition & Authority
A. Speaking Engagements (10%): 7/10
- Regular speaking at French and European SEO conferences historically
- Though he “officially transitioned Abondance to new ownership to focus on comic book writing,”
- Less current speaking activity due to semi-retirement
- Strong historical conference presence and authority
B. Media Coverage & Citations (10%): 8/10
- Known as “le pape du SEO français” (the pope of French SEO)
- “His foundational work continues to influence French SEO practices.”
- Strong media recognition and historical citations
- Influential figure in French SEO media landscape
C. Community Leadership (5%): 9/10
- “Pioneered SEO education in France” and created the first major SEO media platform
- His “systematic approach to SEO training” educated “thousands of French SEO professionals.”
- Exceptional historical community leadership and education
- Foundation builder for entire French SEO industry
Olivier Andrieu’s Current Relevance & Adaptation
A. 2025 Algorithm Adaptation (10%): 4/10
- “Even in semi-retirement, Olivier’s legacy continues through the evolved Abondance platform.”
- Limited current involvement in 2025 algorithm changes
- Has “stepped back from active consulting to pursue comic book writing.”
- Reduced current relevance due to career transition
B. Content Freshness (10%): 5/10
- His “methodology of combining technical precision with practical business applications remains a cornerstone of French SEO practices.”
- Abundance platform continues under new ownership
- Limited fresh content from Olivier personally
- Legacy content still referenced, but there is less current innovation
Olivier Andrieu’s Knowledge Depth & Specialization
A. Technical Expertise (8%): 8/10
- His “systematic approach to SEO training and comprehensive auditing methodologies” show strong technical depth
- Deep understanding of SEO evolution from early search engines
- “Combining technical precision with practical business applications”
- Strong historical and foundational technical knowledge
B. Specialization Value (7%): 8/10
- Unique specialization as pioneer who worked with “early search engines like Yahoo!, Lycos, and Altavista”
- “Essential figure for any serious SEO practitioner to understand” due to foundational influence
- Valuable specialization in SEO history and foundational methodologies
- Cross-generational expertise bridging early and modern SEO
Final Score Calculation
- Quantitative Performance: (7×15% + 9×15% + 6×10%) = 8.0/10
- Industry Recognition: (7×10% + 8×10% + 9×5%) = 7.95/10
- Current Relevance: (4×10% + 5×10%) = 4.5/10
- Knowledge Depth: (8×8% + 8×7%) = 8.20/10
Weighted Final Score: (8.0×40% + 7.95×25% + 4.5×20% + 8.20×15%) = 7.1/10
Resources:
- Website: https://www.abondance.com
- Company: Abondance (acquired by Khosi agency)
- LinkedIn: https://linkedin.com/in/olivier-andrieu-981509114
- Books: Author of 20+ SEO books, including “Référencement Google, mode d’emploi.”
Note: While Olivier has stepped back from active consulting to pursue comic book writing, his influence on the French SEO community and systematic approach to optimization make him an essential figure for any serious SEO practitioner to understand.
Laura Venturini—The Remote SEO Pioneer (Italy)
Specialty: Remote team leadership, international SEO, and data-driven business growth strategies
Laura Venturini is a unique voice in the Italian SEO community. She started Quindo in 2014 as Italy’s first fully remote SEO agency. She has more than 20 years of experience and a degree in philology. Laura went from studying literature at Sapienza University of Rome to becoming a top SEO entrepreneur. This shows that there are many ways to become an expert in SEO. She has put together an all-female team that works on SEO strategies based on data for clients all over the world.
Laura Venturini’s Scores:
Laura Venturini’s Quantitative Performance Metrics
A. Documented Results (15%): 6/10
- Started “Quindo in 2014 as Italy’s first fully remote SEO agency.”
- Has “put together an all-female team that works on SEO strategies based on data for clients all over the world.”
- Successful agency building and international client work
- Limited publicly documented specific case studies or quantifiable results
B. Research Contributions (15%): 5/10
- More focused on business model innovation than SEO research
- Limited original SEO methodology research contributions
- Contributions more in remote work and business management areas
C. Tool/Patent Development (10%): 4/10
- Her “agency, Quindo, has expanded services to include comprehensive web development and e-commerce solutions”
- No major proprietary SEO tools developed
- Focus on service delivery rather than technical tool creation
- Agency platform development but not SEO-specific tools
Laura Venturini’s Industry Recognition & Authority
A. Speaking Engagements (10%): 6/10
- Regular participation in Italian digital marketing conferences
- Less international speaking presence compared to global experts
- Regional authority in Italian SEO and remote workspaces
- Limited global conference circuit participation
B. Media Coverage & Citations (10%): 6/10
- Recognized as “a unique voice in the Italian SEO community,”
- Regional media coverage and recognition in Italy
- Less international media presence and citations
- Respected within Italian digital marketing ecosystem
C. Community Leadership (5%): 8/10
- “Pioneered the remote-first SEO agency model in Italy”
- Her “work in reducing the gender gap in tech and promoting inclusivity has influenced how Italian digital agencies operate.”
- Strong leadership in diversity and remote work innovation
- Valuable community leadership in underrepresented areas
Laura Venturini’s Current Relevance & Adaptation
A. 2025 Algorithm Adaptation (10%): 6/10
- “Continues to advocate for smart working methodologies and inclusive leadership in the digital marketing space.”
- Her insights are “particularly relevant for modern SEO practitioners and agency owners.”
- More focused on business model adaptation than technical algorithm changes
- Limited evidence of specific 2025 algorithm adaptation strategies
B. Content Freshness (10%): 6/10
- “Continues to advocate” for current methodologies and business approaches
- Regular content around remote work and agency management
- Less frequent technical SEO content compared to algorithm-focused experts
- Current business and management insights but limited SEO innovation
Laura Venturini’s Knowledge Depth & Specialization
A. Technical Expertise (8%): 6/10
- Has “more than 20 years of experience and a degree in philology”
- Solid SEO foundation with long-term experience
- Less cutting-edge technical expertise compared to experimental experts
- Focus on practical implementation rather than technical innovation
B. Specialization Value (7%): 9/10
- Unique specialization in “remote team leadership, international SEO, and data-driven business growth strategies”
- “Represents the new generation of SEO entrepreneurs who combine technical expertise with innovative business models and social responsibility.”
- Insights are “particularly valuable for agency owners and businesses expanding globally.”
- Exceptional specialization in remote SEO agency management and inclusive leadership
Final Score Calculation
- Quantitative Performance: (6×15% + 5×15% + 4×10%) = 5.05/10
- Industry Recognition: (6×10% + 6×10% + 8×5%) = 6.4/10
- Current Relevance: (6×10% + 6×10%) = 6.0/10
- Knowledge Depth: (6×8% + 9×7%) = 6.91/10
Weighted Final Score: (5.05×40% + 6.4×25% + 6.0×20% + 6.91×15%) = 5.8/10
Resources:
- Website: https://www.lauraventurini.it
- Company: Quindo https://www.quindo.it/
- LinkedIn: https://linkedin.com/in/lauraventurini
- Expertise: International SEO, remote leadership, business growth strategies
Note: Laura represents the new generation of SEO entrepreneurs who combine technical expertise with innovative business models and social responsibility, making her insights particularly relevant for modern SEO practitioners and agency owners.
Barry Schwartz—SEO Industry Chronicler
Specialty:
Barry Schwartz’s Scores:
Barry Schwartz’s Quantitative Performance Metrics
A. Documented Results (15%): 6/10
- Owns RustyBrick, “a NY-based web consulting firm” with documented client work
- Less focus on personal SEO results documentation compared to practitioners
- More emphasis on industry reporting than personal case studies
- Limited publicly documented specific ranking achievements or quantifiable SEO results
B. Research Contributions (15%): 9/10
- Runs “Search Engine Roundtable, a popular search blog on very advanced SEM topics.”
- Daily coverage and analysis of Google algorithm updates and industry changes
- Extensive documentation of search industry developments over decades
- High-quality investigative journalism and industry research contributions
C. Tool/Patent Development (10%): 5/10
- Developed various web applications through RustyBrick
- No major proprietary SEO tools like Page Optimizer Pro or Ubersuggest
- Focus on content and reporting rather than tool development
- Some technical development background but not SEO-specific tools
Barry Schwartz’s Industry Recognition & Authority
A. Speaking Engagements (10%): 8/10
- Member of “the programming team for SMX events”
- Regular participation in major search marketing conferences
- Respected voice in industry event organization and speaking
- Strong conference presence and industry event involvement
B. Media Coverage & Citations (10%): 10/10
- Awarded “Outstanding Community Services Award from Search Engine Land” in 2019
- Awarded “US Search Awards the ‘US Search Personality Of The Year’” in 2018
- Listed as one of the “top 50 most influential PPCer by Marketing O’Clock” in 2023
- Exceptional industry recognition and media presence as leading industry journalist
C. Community Leadership (5%): 10/10
- Runs Search Engine Roundtable, serving the advanced SEM community daily.
- Decades of service to the search marketing community through journalism
- Exceptional community contribution through information dissemination
- Leadership in keeping industry informed about critical developments
Barry Schwartz’s Current Relevance & Adaptation
A. 2025 Algorithm Adaptation (10%): 9/10
- Immediate reporting on Google updates: “The Google June 2025 core update rollout is now complete.”
- Daily coverage of current algorithm changes and industry developments
- Real-time analysis and reporting of 2025 updates and their impacts
- Leading source for current Google algorithm news and analysis
B. Content Freshness (10%): 10/10
- Daily publication of fresh industry news and analysis
- Immediate reporting on major updates like June 2025 core update completion Google June 2025 core update rollout is now complete
- Consistent, high-frequency content creation with immediate relevance
- Most current and up-to-date industry coverage available
Barry Schwartz’s Knowledge Depth & Specialization
A. Technical Expertise (8%): 7/10
- Strong technical background as owner of web consulting firm and technologist
- Deep understanding of search industry mechanics and Google’s processes
- Good technical grasp but more focused on reporting than implementation
- Technical knowledge applied to journalism rather than direct SEO practice
B. Specialization Value (7%): 10/10
- Unique and irreplaceable specialization as leading search industry journalist
- Search Engine Roundtable covers “very advanced SEM topics.”
- Essential source for staying current with industry developments
- Unmatched expertise in search industry news, trends, and Google communications
Final Score Calculation
- Quantitative Performance: (6×15% + 9×15% + 5×10%) = 7.25/10
- Industry Recognition: (8×10% + 10×10% + 10×5%) = 9.5/10
- Current Relevance: (9×10% + 10×10%) = 9.5/10
- Knowledge Depth: (7×8% + 10×7%) = 7.56/10
Weighted Final Score: (7.25×40% + 9.5×25% + 9.5×20% + 7.56×15%) = 8.1/10
Resources:
Twitter/X: https://x.com/rustybrick
Philipp Klöckner
Specialty:
Philipp Klöckner’s Scores
Philipp Klöckner’s Quantitative Performance Metrics
A. Documented Results (15%): 7/10
- Strong track record in German SEO market with documented client successes
- Experience with major German brands and enterprise-level SEO implementations
- Regular sharing of case studies and practical insights through content
- Good documentation but less comprehensive than experimental experts
B. Research Contributions (15%): 8/10
- Regular publication of in-depth SEO analysis and industry insights
- Strong contributions to German-language SEO content and education
- Practical research focused on real-world implementation challenges
- Valuable bridge between international SEO trends and German market specifics
C. Tool/Patent Development (10%): 5/10
- Focus on consulting and education rather than major tool development
- Some internal tools and processes for client work
- No major proprietary SEO tools comparable to Page Optimizer Pro
- More emphasis on methodology than technical tool creation
Philipp Klöckner’s Industry Recognition & Authority
A. Speaking Engagements (10%): 8/10
- Regular speaker at major German and European SEO conferences
- Strong presence at events like SMX, OMT, and German SEO conferences
- International speaking engagements demonstrating broader recognition
- Respected voice in German-speaking SEO community
B. Media Coverage & Citations (10%): 7/10
- Regular features in German SEO and marketing publications
- Cited by other German SEO experts and professionals
- Strong reputation within German-speaking markets
- Less international mainstream media coverage compared to global figures
C. Community Leadership (5%): 8/10
- Active in German SEO community building and education
- Mentoring and knowledge sharing through various channels
- Leadership in bridging international SEO knowledge with local market needs
- Strong community engagement in DACH region
Philipp Klöckner’s Current Relevance & Adaptation
A. 2025 Algorithm Adaptation (10%): 7/10
- Good understanding of current algorithm changes and their local impact
- Practical adaptation strategies for German market specifics
- Regular content on current SEO trends and algorithm updates
- Solid current relevance but less cutting-edge compared to global algorithm specialists
B. Content Freshness (10%): 7/10
- Regular publication of current SEO insights and analysis
- Active social media presence with industry commentary
- Consistent content creation focused on practical implementation
- Good freshness but less frequent than daily industry chroniclers
Philipp Klöckner’s Knowledge Depth & Specialization
A. Technical Expertise (8%): 7/10
- Strong technical SEO knowledge with focus on enterprise implementations
- Good understanding of international SEO and market-specific challenges
- Solid technical foundation with practical application focus
- Less cutting-edge technical innovation compared to tool developers
B. Specialization Value (7%): 8/10
- Valuable specialization in German/DACH market SEO
- Strong expertise in international SEO with local market adaptation
- Unique position bridging global SEO trends with regional implementation
- Important niche in German-speaking SEO education and consulting
Final Score Calculation
- Quantitative Performance: (7×15% + 8×15% + 5×10%) = 7.25/10
- Industry Recognition: (8×10% + 7×10% + 8×5%) = 7.9/10
- Current Relevance: (7×10% + 7×10%) = 7.0/10
- Knowledge Depth: (7×8% + 8×7%) = 7.12/10
Weighted Final Score: (7.25×40% + 7.9×25% + 7.0×20% + 7.12×15%) = 7.3/10
Resources:
Twitter/X: https://x.com/pip_net
LinkedIn: https://www.linkedin.com/in/kloeckner/
Blog: https://pip.net/
Diego Ivo
Specialty:
Diego Ivo’s Scores:
Diego Ivo’s Quantitative Performance Metrics
A. Documented Results (15%): 6/10
- Some documented case studies and client work in Brazilian SEO market
- Regular sharing of practical insights and implementation results
- Less comprehensive result documentation compared to experimental experts
- Focus on practical consulting rather than large-scale quantifiable outcomes
B. Research Contributions (15%): 7/10
- Regular publication of SEO insights and analysis for Brazilian market
- Strong contributions to Portuguese-language SEO content and education
- Practical research focused on Latin American market specifics
- Good bridge between international SEO trends and Brazilian implementation
C. Tool/Patent Development (10%): 4/10
- Primary focus on consulting and education rather than tool development
- No major proprietary SEO tools developed
- Some internal processes and methodologies for client work
- Limited technical innovation compared to tool developers
Diego Ivo’s Industry Recognition & Authority
A. Speaking Engagements (10%): 7/10
- Regular speaker at Brazilian and Latin American digital marketing conferences
- Participation in regional SEO events and industry gatherings
- Growing presence in Portuguese-speaking SEO community
- Limited international speaking compared to global figures
B. Media Coverage & Citations (10%): 6/10
- Features in Brazilian SEO and digital marketing publications
- Recognition within Portuguese-speaking SEO community
- Less international media coverage and citations
- Regional authority with growing influence
C. Community Leadership (5%): 7/10
- Active in Brazilian SEO community building and education
- Knowledge sharing through content creation and mentoring
- Leadership in Portuguese-language SEO education
- Growing community engagement in Latin American markets
Diego Ivo’s Current Relevance & Adaptation
A. 2025 Algorithm Adaptation (10%): 6/10
- Understanding of current algorithm changes with regional context
- Adaptation strategies for Brazilian market specifics
- Regular content on current SEO trends and local implementation
- Good current awareness but less cutting-edge compared to algorithm specialists
B. Content Freshness (10%): 7/10
- Regular publication of current SEO insights and practical advice
- Active social media presence with industry commentary
- Consistent content creation in Portuguese for Brazilian audience
- Good freshness within regional context
Diego Ivo’s Knowledge Depth & Specialization
A. Technical Expertise (8%): 6/10
- Solid technical SEO knowledge with practical application focus
- Understanding of international SEO principles with local adaptation
- Good foundation but less cutting-edge technical depth
- More implementation-focused than technical innovation
B. Specialization Value (7%): 8/10
- Valuable specialization in Brazilian/Latin American SEO market
- Important expertise in Portuguese-language SEO optimization
- Strong understanding of local market dynamics and cultural factors
- Unique position in underserved but growing market segment
Final Score Calculation
- Quantitative Performance: (6×15% + 7×15% + 4×10%) = 6.35/10
- Industry Recognition: (7×10% + 6×10% + 7×5%) = 6.65/10
- Current Relevance: (6×10% + 7×10%) = 6.5/10
- Knowledge Depth: (6×8% + 8×7%) = 6.04/10
Weighted Final Score: (6.35×40% + 6.65×25% + 6.5×20% + 6.04×15%) = 6.4/10
Resources:
Blog: https://diegoivo.com
Twitter/X:
Julian Goldie
Specialty: SEO and owner of Goldie Agency
Julian Goldie’s Scores:
Julian Goldie’s Quantitative Performance Metrics
A. Documented Results (15%): 8/10
- Strong documentation of personal SEO successes and client results
- Regular sharing of case studies showing ranking improvements and traffic growth
- Transparent approach to showing both successes and failures in SEO campaigns
- Well-documented affiliate marketing and niche site results
B. Research Contributions (15%): 7/10
- Regular publication of SEO experiments and testing results
- Practical research focused on what actually works in current algorithm environment
- Good balance of theoretical knowledge and real-world testing
- Less controlled scientific methodology compared to experts like Kyle Roof
C. Tool/Patent Development (10%): 4/10
- No major proprietary SEO tools developed
- Focus on content creation and consulting rather than tool development
- Some internal processes and frameworks but not public tools
- Limited technical innovation compared to tool developers
Julian Goldie’s Industry Recognition & Authority
A. Speaking Engagements (10%): 6/10
- Some speaking at SEO conferences and industry events
- Growing presence in UK SEO community
- Less established on major international conference circuit
- Building reputation but not yet tier-1 speaking authority
B. Media Coverage & Citations (10%): 6/10
- Featured in some SEO publications and podcasts
- Referenced by other SEO professionals in UK market
- Growing media presence but limited mainstream coverage
- Building authority through consistent content creation
C. Community Leadership (5%): 7/10
- Active YouTube channel with substantial SEO education content
- Growing following through practical SEO education
- Mentoring approach through accessible content creation
- Strong engagement with SEO community through social media
Julian Goldie’s Current Relevance & Adaptation
A. 2025 Algorithm Adaptation (10%): 8/10
- Regular content covering current algorithm changes and their impacts
- Quick adaptation to new SEO trends and Google updates
- Practical advice on navigating 2025 algorithm environment
- Good understanding of current ranking factors and their implementation
B. Content Freshness (10%): 9/10
- Very regular content creation across multiple platforms (YouTube, blog, social media)
- Frequent updates on current SEO trends and algorithm changes
- Consistent publication schedule with fresh insights
- High-frequency, current content output
Julian Goldie’s Knowledge Depth & Specialization
A. Technical Expertise (8%): 7/10
- Solid technical SEO knowledge with practical application focus
- Good understanding of on-page optimization and link building
- Strong grasp of SEO fundamentals and current best practices
- Less cutting-edge technical depth compared to experimental experts
B. Specialization Value (7%): 7/10
- Specialization in practical, actionable SEO education
- Strong focus on affiliate marketing and niche site strategies
- Good at making complex SEO concepts accessible
- Valuable niche in beginner-to-intermediate SEO education
Final Score Calculation
- Quantitative Performance: (8×15% + 7×15% + 4×10%) = 6.65/10
- Industry Recognition: (6×10% + 6×10% + 7×5%) = 6.55/10
- Current Relevance: (8×10% + 9×10%) = 8.5/10
- Knowledge Depth: (7×8% + 7×7%) = 7.05/10
Weighted Final Score: (6.65×40% + 6.55×25% + 8.5×20% + 7.05×15%) = 7.0/10
Resources:
Blog: https://juliangoldie.co.uk/
Twitter/X: https://x.com/JulianGoldieSEO
Amandine Bart
Specialty:
Amandine Bart’s Scores:
Amandine Bart’s Quantitative Performance Metrics
A. Documented Results (15%): 6/10
- Some documented case studies and client work through her SEO consulting
- Regular sharing of practical insights and implementation examples
- Less comprehensive result documentation compared to agency-focused experts
- Focus on strategic consulting rather than large-scale quantifiable outcomes
B. Research Contributions (15%): 7/10
- Regular publication of SEO insights and analysis for French market
- Strong contributions to French-language SEO content and education
- Good research into international SEO and technical implementation
- Valuable content bridging technical SEO with practical business applications
C. Tool/Patent Development (10%): 4/10
- Primary focus on consulting and education rather than tool development
- No major proprietary SEO tools developed
- Some frameworks and methodologies for client work
- Limited technical innovation compared to tool developers
Amandine Bart’s Industry Recognition & Authority
A. Speaking Engagements (10%): 7/10
- Regular speaker at French and European SEO conferences
- Participation in digital marketing events and industry gatherings
- Growing presence in French-speaking SEO community
- Good conference circuit presence within European markets
B. Media Coverage & Citations (10%): 6/10
- Features in French SEO and digital marketing publications
- Recognition within French-speaking SEO community
- Some references by other French SEO experts
- Limited international media coverage beyond francophone markets
C. Community Leadership (5%): 7/10
- Active in French SEO community through content creation and mentoring
- Knowledge sharing through blog posts and social media engagement
- Growing influence in French-language SEO education
- Good community engagement within regional scope
Amandine Bart’s Current Relevance & Adaptation
A. 2025 Algorithm Adaptation (10%): 7/10
- Regular content covering current algorithm changes and their implications
- Good understanding of 2025 updates with practical implementation focus
- Adaptation strategies for French and European market contexts
- Solid current awareness with practical application guidance
B. Content Freshness (10%): 7/10
- Regular publication of current SEO insights and practical advice
- Active social media presence with industry commentary
- Consistent content creation in French for regional audience
- Good freshness within francophone SEO community
Amandine Bart’s Knowledge Depth & Specialization
A. Technical Expertise (8%): 7/10
- Strong technical SEO knowledge with focus on practical implementation
- Good understanding of international SEO and technical optimization
- Solid foundation in SEO fundamentals with strategic application
- More consulting-focused than cutting-edge technical innovation
B. Specialization Value (7%): 7/10
- Specialization in French/European SEO consulting and strategy
- Good expertise in technical SEO with business application focus
- Understanding of international SEO principles with local market adaptation
- Valuable position in French-speaking SEO consulting space
Final Score Calculation
- Quantitative Performance: (6×15% + 7×15% + 4×10%) = 6.35/10
- Industry Recognition: (7×10% + 6×10% + 7×5%) = 6.65/10
- Current Relevance: (7×10% + 7×10%) = 7.0/10
- Knowledge Depth: (7×8% + 7×7%) = 7.05/10
Weighted Final Score: (6.35×40% + 6.65×25% + 7.0×20% + 7.05×15%) = 6.6/10
Resources:
Blog: https://www.seo-sans-migraine.fr/
Twitter/X:
Fery Kaszoni
Specialty:
Fery Kaszoni’s Scores:
Fery Kaszoni’s Quantitative Performance Metrics
A. Documented Results (15%): 7/10
- Strong track record with documented case studies from his SEO work
- Regular sharing of client results and practical implementations
- Good documentation of affiliate marketing and SEO successes
- Well-documented approach to showing real-world outcomes
B. Research Contributions (15%): 6/10
- Regular publication of SEO insights and practical methodology
- Some contributions to SEO education through content creation
- More focused on practical application than original research
- Limited controlled experimentation compared to research-focused experts
C. Tool/Patent Development (10%): 4/10
- Primary focus on consulting and content creation rather than tool development
- No major proprietary SEO tools developed
- Some internal processes and methodologies
- Limited technical innovation compared to tool developers
Fery Kaszoni’s Industry Recognition & Authority
A. Speaking Engagements (10%): 6/10
- Some speaking at European SEO conferences and events
- Growing presence in Central/Eastern European SEO community
- Regular participation in regional digital marketing events
- Limited presence on major international conference circuit
B. Media Coverage & Citations (10%): 5/10
- Some features in regional SEO and digital marketing publications
- Recognition within Central/Eastern European SEO community
- Limited mainstream international media coverage
- Building reputation through consistent content creation
C. Community Leadership (5%): 7/10
- Active in regional SEO community building and education
- Strong engagement through content creation and social media
- Mentoring approach through accessible SEO education
- Good community influence within regional scope
Fery Kaszoni’s Current Relevance & Adaptation
A. 2025 Algorithm Adaptation (10%): 7/10
- Regular content covering current algorithm changes and practical implications
- Good understanding of 2025 updates with actionable advice
- Practical adaptation strategies for current SEO environment
- Solid current awareness with focus on implementation
B. Content Freshness (10%): 8/10
- Regular publication of current SEO insights and practical advice
- Active social media presence with frequent industry commentary
- Consistent content creation across multiple platforms
- Good freshness with frequent updates on current SEO trends
Fery Kaszoni’s Knowledge Depth & Specialization
A. Technical Expertise (8%): 6/10
- Solid technical SEO knowledge with practical application focus
- Good understanding of SEO fundamentals and current best practices
- More implementation-focused than cutting-edge technical depth
- Practical expertise rather than advanced technical innovation
B. Specialization Value (7%): 6/10
- Some specialization in Central/Eastern European SEO markets
- Focus on practical, actionable SEO education and implementation
- Good at making SEO concepts accessible to regional audiences
- Limited unique specialization compared to niche experts
Final Score Calculation
- Quantitative Performance: (7×15% + 6×15% + 4×10%) = 6.35/10
- Industry Recognition: (6×10% + 5×10% + 7×5%) = 5.85/10
- Current Relevance: (7×10% + 8×10%) = 7.5/10
- Knowledge Depth: (6×8% + 6×7%) = 6.9/10
Weighted Final Score: (6.35×40% + 5.85×25% + 7.5×20% + 6.9×15%) = 6.4/10
Resources:
Website: https://searchintelligence.agency/
Romuald Fons
Specialty: Romuald occupies the role of regional SEO authority—a go-to expert within the French market who combines practical agency experience with educational leadership. His value lies in understanding both international SEO principles and their specific application in French/European contexts.
Romuald Fons’s Scores:
Romuald Fons’s Quantitative Performance Metrics
A. Documented Results (15%): 8/10
- Strong track record with documented case studies from his SEO agency work
- Regular sharing of client results and ranking improvements through content
- Well-documented affiliate marketing successes and niche site strategies
- Transparent approach to showing real-world SEO implementations and outcomes
B. Research Contributions (15%): 7/10
- Regular publication of SEO insights and practical methodology through blog and content
- Strong contributions to French-language SEO education and best practices
- Practical research focused on what works in competitive niches
- Good balance of strategic thinking and tactical implementation guidance
C. Tool/Patent Development (10%): 5/10
- Focus primarily on consulting and education rather than major tool development
- Some internal agency tools and processes for client work
- No major proprietary SEO tools comparable to Page Optimizer Pro or Ubersuggest
- More emphasis on methodology and strategy than technical tool creation
Romuald Fons’s Industry Recognition & Authority
A. Speaking Engagements (10%): 7/10
- Regular speaker at French and European SEO conferences
- Growing presence at international digital marketing events
- Strong reputation in French-speaking SEO community
- Good conference presence but limited to primarily European circuit
B. Media Coverage & Citations (10%): 6/10
- Features in French SEO and digital marketing publications
- Referenced by other French SEO experts and professionals
- Growing reputation within French-speaking markets
- Limited international mainstream media coverage compared to global figures
C. Community Leadership (5%): 8/10
- Active in French SEO community building and education
- Strong mentoring approach through content creation and courses
- Leadership in French-language SEO education and knowledge sharing
- Good community engagement and influence in the Francophone SEO space
Romuald Fons’s Current Relevance & Adaptation
A. 2025 Algorithm Adaptation (10%): 7/10
- Regular content covering current algorithm changes and their practical implications
- Good understanding of 2025 updates with focus on practical implementation
- Adaptation strategies that work in competitive French and European markets
- Solid current relevance but less cutting-edge compared to algorithm specialists
B. Content Freshness (10%): 8/10
- Regular publication of current SEO insights and strategy content
- Active blog and social media presence with industry commentary
- Consistent content creation focused on practical SEO implementation
- Good freshness with frequent updates on current trends and strategies
Romuald Fons’s Knowledge Depth & Specialization
A. Technical Expertise (8%): 7/10
- Strong technical SEO knowledge with focus on competitive niche strategies
- Good understanding of advanced link building and content optimization
- Solid technical foundation with practical application in agency setting
- Less cutting-edge technical innovation compared to experimental experts
B. Specialization Value (7%): 8/10
- Valuable specialization in French/European SEO market dynamics
- Strong expertise in competitive niche strategies and affiliate marketing
- Important bridge between international SEO trends and French market implementation
- Unique position in French-speaking SEO education and consulting
Final Score Calculation
- Quantitative Performance: (8×15% + 7×15% + 5×10%) = 7.25/10
- Industry Recognition: (7×10% + 6×10% + 8×5%) = 6.9/10
- Current Relevance: (7×10% + 8×10%) = 7.5/10
- Knowledge Depth: (7×8% + 8×7%) = 7.12/10
Weighted Final Score: (7.25×40% + 6.9×25% + 7.5×20% + 7.12×15%) = 7.2/10
Resources:
Website: https://romualdfons.com
Bonus: Alex Bazooka—The Ukrainian SEO Strategist (Ukraine)
Specialty: Comprehensive SEO strategy, algorithm analysis, and practical optimization techniques
Alex Bazooka brings over 10 years of experience in search engine optimization, having navigated the complexities of Google’s algorithm updates while helping companies of all sizes achieve their online goals. Based in Ukraine, Alex has built his reputation through hands-on experience with diverse projects and a deep understanding of how SEO strategies need to adapt to the ever-evolving search landscape.
Industry Contribution: Through his blog at seo-bazooka.com, Alex shares practical SEO strategies and insights gained from real-world implementations. His approach focuses on precise and accurate SEO methodologies, emphasizing the importance of adapting to algorithm changes while maintaining sustainable growth strategies. Alex represents the growing expertise of Eastern European SEO professionals who combine technical knowledge with practical business applications.
Resources:
- Blog: https://www.seo-bazooka.com
- Specialty: Comprehensive SEO strategy and algorithm analysis
- Focus: Practical optimization techniques and business growth through SEO
- Experience: 10+ years in search engine optimization
Note: Alex represents the practical, hands-on approach to SEO that focuses on real-world results and adaptation to algorithm changes, making his insights particularly relevant for businesses looking to build sustainable SEO strategies in competitive markets.
About Objectivity of My Research
After calculating the final score for each SEO expert, I sent a prompt to Claude AI to verify my objectives. And that’s what I received.
Therefore, I kindly request Claude AI to review my overall verification: 82% ACCURATE. I tried many requests, but it was always more or less the same number. Yes, I have some problems with its methodology, but in general this result looks positive to me. It can provide direction for new SEO specialists to understand the foundational knowledge of real SEO experts and the current relevance of their strategies.
Bottom line. What did we learn in this research?
Learning Strategy Framework:
Daily Information Diet:
- Follow Barry Schwartz’s Search Engine Roundtable for immediate algorithm update news
- Subscribe to expert newsletters (Lily Ray’s analysis, Aleyda Solis’s SEOFOMO)
- Monitor real-time testing results from Matt Diggity and Kyle Roof
Monthly Deep Dives:
- Study complete case studies from James Dooley’s rank and rent strategies
- Analyze international SEO implementations from Aleyda Solis
- Review technical SEO innovations from Mark Williams-Cook
Quarterly Strategy Reviews:
- Assess your E-E-A-T implementation following Lily Ray’s frameworks
- Review white-hat systematic approaches inspired by Nathan Gotch
- Evaluate your content strategy against Neil Patel’s scaling methodologies
Annual Skills Development:
- Attend conferences where these experts speak (Chiang Mai SEO, BrightonSEO, SMX)
- Take advanced courses from experts like Nathan Gotch’s SEO Academy
- Participate in SEO communities and forums for peer learning
Key Learning Resources:
- Conferences: Chiang Mai SEO Conference (Matt Diggity), BrightonSEO, SMX
- Tools for Learning: Page Optimizer Pro, AlsoAsked, Ubersuggest
- Content Sources: Expert blogs, YouTube channels, and social media accounts
- Communities: SEO Fight Club, Internet Marketing Gold, local SEO meetups
Continuous Adaptation Mindset:
- Stay Humble: There are a lot of “experts” in the world of SEO who give you bad advice, use old tactics, and suggest theoretical approaches that don’t work in real life
- Test Before Implementing: Never adopt strategies without testing them in your specific context
- Focus on Fundamentals: While tactics change, core principles of user experience and content quality remain constant
- Think Long-term: Build sustainable strategies that can weather algorithm updates
- Network Actively: Connect with practitioners who share transparent methodologies and real results
Why These Experts Matter for Your SEO Strategy
Each of these practitioners brings a unique perspective on SEO experimentation and implementation:
- Data-Driven Approach: All prioritize testing and measurement over speculation
- Real-World Results: Their strategies are proven through actual implementations, not just theory
- Adaptability: They continuously evolve their approaches based on algorithm changes
- Knowledge Sharing: They actively contribute to the SEO community through content, tools, and education
- Industry Influence: Their work shapes how other professionals approach SEO challenges
Following these experts will provide you with cutting-edge insights, practical implementations, and the experimental mindset necessary to stay ahead in our rapidly changing industry. Their combined expertise covers every aspect of modern SEO, from technical implementation to content strategy to algorithmic understanding.
The key is not just consuming their content but adopting their experimental approach to continuously test, measure, and refine your own SEO strategies based on data rather than assumptions.
Is a senior SEO expert with over a decade of experience dominating the digital marketing battlefield. Since 2023, I’ve been riding the AI wave. Since 2024, I have started to work with the SEO Bazooka Blog.
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